Master’s in Hospitality Strategy and Digital Transformation
- - 1.5 year program
- - Specialize in digital transformation
- - Revenue optimization
- - Real-world consultancy project
- - Internship
In response to the current circumstances, we have introduced three ‘a la carte’ study options to help you keep your education on track.
They are:
- 100% face-to-face on campus
- Study remotely until you are ready/able to join us on campus – with seamless integration to curriculum
- 100% remote learning at home
*some Graduate remote study options for 2022 intakes are subject to NECHE approval.
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ChatSpecialize in digital revenue management and the ways data and technology can strategically grow a hospitality business
- Data analysis
- Digital revenue optmization
- Digital marketing strategy
- Strategic planning
- Leadership skills
A unique, world-first leadership program that recognizes the importance of digital transformation and innovation in the hospitality industry.
The Master’s will teach you how to drive revenue through technology, data and analytics – from the start of the customer experience journey to operations optimization.
The Master’s will expose you to the industry and its experts through various modules, a business field trip and either a hands-on Capstone project or an internship. It is perfect for innovators, particularly hospitality professionals and career switchers.
Academic Structure
Term 1
6 months + Decoding Bootcamp 4 weeks
Term 2
6 months + Business field trip
Internship or capstone
Term 1
6 months + Decoding Bootcamp 4 weeks
Term 2
6 months + Business field trip
Internship or capstone
Academic content
A logical course structure covers the tactics involved in digital transformation, followed by the strategy of how to apply them, and finally how to lead the way.
This program combines the discipline of data analysis with creative thinking to enable the forward-looking, innovative hospitality leaders of tomorrow.
You will gain exposure to the industry throughout, culminating in a six-month internship or Capstone project.
Term 1
Learn the fundamentals of digital technology and innovation in the sector, how to increase revenue and create value, the latest industry trends, technology in operations and artificial intelligence. Includes an optional four-week decoding bootcamp to boost your technical acumen.
Term 2
You discover how to apply the latest technologies in a hospitality setting, devise strategies for revenue optimization through digital marketing and learn about new business models, before finding out how to lead and innovate in the industry. Includes an optional business field trip that allows you to network with industry leaders.
Real-world business experience
After the first two academic terms, you get the chance to apply your learning in the real world through either a six-month internship or by taking part in a Capstone project.
Internship
Working for a recognized hospitality industry big-hitter in digital marketing or revenue management, the internship is a chance to understand first hand how to use the latest digital technologies in a hospitality setting. Your performance and progress are evaluated by your host company, while learning outcomes are appraised by Les Roches faculty.
Capstone project
The Capstone project involves working alongside your peers in small groups and undertaking a consulting-style project with one of our industry partners. You will receive weekly supervision by faculty and get the chance to further hone your entrepreneurial side in a business setting.
At the end of the project, you will be assessed on outcomes against objectives along with your personal contribution. Most projects produce a viable product on completion and many result in employment opportunities for participants.
Business field trip
At the end of academic Module 2, you will have the opportunity to put theory into practice in an immersive business field trip, providing real-world context for all the topics studied to that point.
You will travel to a hospitality-rich destination city (previous field trips have included Amsterdam and Paris) where you will meet and network with leading industry figures from traditional hotels to the latest disruptors.
During the trip, you will see how innovation and revenue management work hand in hand, experience travel in a business context and meet some of the start-ups operating around the margins of hospitality.
Admission requirements
Next intake datesMarch 2023 |
Minimum age:21 |
Education:
Bachelor of Business Administration level degree.
Qualifications:
A copy of academic credentials (degree, final official transcript for the full degree program). The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.
Work experience:
Relevant work experience of minimum 2 years, preferably in hospitality.
English level:
Must be proficient in English for higher education studies. English language exam scores (issued in the last 12 months) are required from candidates who are not native English speakers, or who have not spent the last two years in full-time English education.
Download a program brochure for a full breakdown of entry requirements.
Fees
This is an illustration of the fee structure you can expect for the first year of your studies at Les Roches. For a full breakdown please download a course brochure.
| Academic expenses | CHF |
|---|---|
| Tuition Fees | 45,580 |
| Decoding Bootcamp | 2,000 |
| Learning resources | 1,130 |
| Health and accident insurance | 2,625 |
| Business Field Trip | 3,150 |
| Total | 54,485 |
| Living expenses | CHF |
| Half board | 7,070 |
| Total | 7,070 |
Become a leader in hospitality digital transformation
On this Master’s program, you will become immersed in all the ways that digital transformation is revolutionizing the hospitality industry, gaining direct exposure through visiting industry experts, applied projects, the business field trip and the internship or Capstone project.
Brands visit our campuses every year to find talent
Of career-seeking students have one or more job offers on graduation
On this Master’s program, you will become immersed in all the ways that digital transformation is revolutionizing the hospitality industry, gaining direct exposure through visiting industry experts, applied projects, the business field trip and the internship or Capstone project.
Develop sought-after skills for the hospitality industry of the future
The only program of its kind in the world, this Master’s will give you the skills, knowledge and vision you will need to land a career in an industry that is harnessing the power of digital technology to secure its future.
Network access and career support
While you are studying at Les Roches, you have access to the expert careers advisors on our Career Development and Industry Placement (CDIP) team, who will guide and support you as you work towards your preferred career path. On graduation, you become a member of the prestigious Les Roches Global Alumni Association. This gives you life-long access to incredible connections who can really help you get your foot in the door and forge a rewarding career in a highly competitive industry.
Develop sought-after skills for the hospitality industry of the future
The only program of its kind in the world, this Master’s will give you the skills, knowledge and vision you will need to land a career in an industry that is harnessing the power of digital technology to secure its future.
Network access and career support
While you are studying at Les Roches, you have access to the expert careers advisors on our Career Development and Industry Placement (CDIP) team, who will guide and support you as you work towards your preferred career path. On graduation, you become a member of the prestigious Les Roches Global Alumni Association. This gives you life-long access to incredible connections who can really help you get your foot in the door and forge a rewarding career in a highly competitive industry.
Career opportunities open to Master's in Hospitality Strategy and Digital Transformation graduates
- Digital marketing
- Revenue management
- Digital transformation
- Customer experience and personalization strategy
- Strategic planning and consultancy
Leading brands hire our students
Learn from the experience of our current students
Fani Delliou'We have the unique benefit of being able to create a strong professional network, even before we graduate.'
Luca Schafroth'I’ve really enjoyed the various guest speakers and lecturers, as well as the possibility to contrast theory with a real hotel environment'
Benefit from the connections and experience of Program Director Scott Dahl, recognized among the 25 Outstanding Minds in Hospitality Sales and Marketing by HSMAI (Hotel Sales and Marketing Association International), and a range of visiting professors and industry experts.
Scott Dahl
Program Director
Crans-Montana
Mr. Dahl has held various senior level leadership positions in hospitality. Most recently he was Corporate Director of Revenue Management at Apple Leisure Group, before moving to Switzerland. He founded Hotel Revenue Resources, Inc. in 2006, that successfully provides Revenue Management technology and services to several hospitality management companies throughout the United States. Mr. Dahl was recognized in 2005 among the 25 Outstanding Minds in Hospitality Sales and Marketing by HSMAI (Hotel Sales and Marketing Association International).
Alexandre Gamberoni
Senior Lecturer
Crans Montana
Alexandre has been a restaurant manager, F&B manager, trainer and coach, before becoming a passionate lecturer. He has worked with top hotel companies including Ritz-Carlton, Hyatt and Le Méridien.
Dr. Albian Abrahimi
Lecturer
Crans Montana
An experienced scientific researcher with a focus on banking research, new IFRS standard implementation, and hedge accounting, Albian has a strong financial background with a Doctor of Philosophy (Ph.D.) focused in Financial Accounting from the University of Neuchâtel, and is a CFA Level II Candidate. He brings deep expertise in statistical data analysis to his Lecturer role on the Master’s in Hospitality Strategy and Digital Transformation, as well as experience working with large datasets, and an in-depth knowledge of complex concepts underpinning credit risk modeling.
Jonathan Meehan
Senior Lecturer
Crans Montana
Senior Lecturer in English, Communication and Aesthetics Expressions since 2008. Licence-ès-Lettres Modernes, Université de Bourgogne, France, (1998). BA (Hons) French Studies, University of Manchester, UK, (1999). Cambridge DELTA - Diploma in English Language Teaching to Adults, British Council, Italy, (2011). Registered for a Master of Advanced Studies in Intercultural Communication with Università della Svizzera italiana, Switzerland.
Franc Avila
Clinical Professor
Crans Montana
Franc has been with Les Roches since 1996, during which time he has performed a number of roles including MBA Program Manager, Dean, Program Leader and Senior Lecturer. Prior to teaching, he held roles in consulting and research for various international businesses, including governments, events, tourism, finance and hotels. He also organized international ski competitions, F&B events and staged live shows.
Dr. Annick Darioly Carroz
Associate Professor
Crans-Montana
An expert on leadership and work psychology, Annick has taught at institutions in Switzerland and the USA. She is also an Editorial Board Member of Psychology and Behavioral Medicine Open Access Journal.
Guest Lecturers
Learn from the expertise of visiting professors and industry experts.
Max Starkov
Travel tech strategist and entrepreneur
A travel tech strategist and successful entrepreneur with multiple tech start-ups, Max is a guest lecturer on the Master’s in Hospitality Strategy and Digital Transformation. He brings over 40 years of business experience. For over half of that time, Max has taught hospitality technology and transformation at a number of prestigious institutions, including NYU, Cornell and Lausanne. He’s passionate about sharing his extensive entrepreneurial knowledge to help prepare professionals to lead in the modern, tech-driven hospitality industry.
Maurizio Caon
Technologist and digital transformation specialist
A technologist and specialist in digital transformation, Maurizio is a guest lecturer on the Master’s in Hospitality Strategy and Digital Transformation. He also holds the positions of Professor at the University of Applied Sciences and Arts Western Switzerland, Director of Design and Innovation at HumanTech Institute and the head of the Digital Business Centre. His professional work focuses on research into the impact of digitisation on our society, both in terms of social mobility and the economy.
Frederic Toitot
Vice President, Global Learning & Development, Accor
Frederic brings over 20 years’ experience in operations, revenue management and leadership training to his role as guest lecturer on the Master’s in Hospitality Strategy and Digital Transformation. Currently Vice President, Global Learning & Development at Accor, he is also Chair of the Revenue Optimization Board Region Europe for the Hospitality Sales and Marketing Association International (HSMAI) and has lectured at universities and colleges for over 15 years.
Download a brochure
Revenue cures all sins
61%
of hospitality leaders do not feel ‘quite confident’ they have the necessary talent to deliver their objectives*
Hospitality is changing and many of the more traditional methods of revenue management are no longer applicable in a world where more than 85% of transactions are being conducted online.
Attracting and retaining customers in the modern hospitality industry means understanding their digital journey and creating emotional connections in a digital environment.
Revenue management is key to this, whether you are, for example, using data to identify the best time to launch digital marketing campaigns, optimizing the check-in experience with artificial intelligence or deploying the latest technology to increase operational efficiency.
*The 2020 Digital Transformation Report, by Skift and Amazon Web Services
The Master’s in Hospitality Strategy and Digital Transformation is taught at our Crans-Montana campus in Switzerland
