Master’s in Hospitality Strategy and Digital Transformation

  • - 1.5 year program
  • - Specialize in digital transformation
  • - Revenue optimization
  • - Real-world consultancy project
  • - Internship
Remote learning available
Campus:
Download a brochure Speak to someone
Next Intake March 2022
Apply now

Specialize in digital revenue management and the ways data and technology can strategically grow a hospitality business

  • Data analysis
  • Digital revenue optmization
  • Digital marketing strategy
  • Strategic planning
  • Leadership skills

A unique, world-first leadership program that recognizes the importance of digital transformation and innovation in the hospitality industry.

Read more

The Master’s will teach you how to drive revenue through technology, data and analytics – from the start of the customer experience journey to operations optimization.

The Master’s will expose you to the industry and its experts through various modules, a business field trip and either a hands-on Capstone project or an internship. It is perfect for innovators, particularly hospitality professionals and career switchers.

Accredited by
DISCOVER THE PROGRAM

Academic Structure

    • Semester 1

      6 months + Decoding Bootcamp 4 weeks

    • Semester 2

      6 months + Business field trip

    • Internship or capstone

  • Semester 1

    6 months + Decoding Bootcamp 4 weeks

  • Semester 2

    6 months + Business field trip

  • Internship or capstone

Academic content

A logical course structure covers the tactics involved in digital transformation, followed by the strategy of how to apply them, and finally how to lead the way.

This program combines the discipline of data analysis with creative thinking to enable the forward-looking, innovative hospitality leaders of tomorrow.

You will gain exposure to the industry throughout, culminating in a six-month internship or Capstone project.

Semester 1

Learn the fundamentals of digital technology and innovation in the sector, how to increase revenue and create value, the latest industry trends, technology in operations and artificial intelligence. Includes an optional four-week decoding bootcamp to boost your technical acumen.

Semester 2

You discover how to apply the latest technologies in a hospitality setting, devise strategies for revenue optimization through digital marketing and learn about new business models, before finding out how to lead and innovate in the industry. Includes an optional business field trip that allows you to network with industry leaders.

Real-world business experience

After the first two semesters, you get the chance to apply your learning in the real world through either a six-month internship or by taking part in a Capstone project.

Internship

Working for a recognized hospitality industry big-hitter in digital marketing or revenue management, the internship is a chance to understand first hand how to use the latest digital technologies in a hospitality setting. Your performance and progress are evaluated by your host company, while learning outcomes are appraised by Les Roches faculty.

Capstone project

The Capstone project involves working alongside your peers in small groups and undertaking a consulting-style project with one of our industry partners. You will receive weekly supervision by faculty and get the chance to further hone your entrepreneurial side in a business setting.

At the end of the project, you will be assessed on outcomes against objectives along with your personal contribution. Most projects produce a viable product on completion and many result in employment opportunities for participants.

Business field trip

At the end of academic Module 2, you will have the opportunity to put theory into practice in an immersive business field trip, providing real-world context for all the topics studied to that point.

You will travel to a hospitality-rich destination city (previous field trips have included Amsterdam and Paris) where you will meet and network with leading industry figures from traditional hotels to the latest disruptors.

During the trip, you will see how innovation and revenue management work hand in hand, experience travel in a business context and meet some of the start-ups operating around the margins of hospitality.

Admission requirements

Next intake dates

March 2022

September 2022

Minimum age:

21

Education:

Bachelor of Business Administration level degree.

Qualifications:

A copy of academic credentials (degree, final official transcript for the full degree program). The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.

Work experience:

Relevant work experience of minimum 2 years is preferable, but not required.

English level:

Must be proficient in English for higher education studies. English language exam scores (issued in the last 12 months) are required from candidates who are not native English speakers, or who have not spent the last two years in full-time English education.

Download a program brochure for a full breakdown of entry requirements.

Fees

This is an illustration of the fee structure you can expect for the first year of your studies at Les Roches. For a full breakdown please download a course brochure.

Academic expenses CHF
Tuition Fees 43,000
Decoding Bootcamp 2,000
Learning resources 1,100
Health and accident insurance 2,550
Business Field Trip 3,000
Total 51,650
Living expenses CHF
Half board 6,800
Total 6,800

Become a leader in hospitality digital transformation

On this Master’s program, you will become immersed in all the ways that digital transformation is revolutionizing the hospitality industry, gaining direct exposure through visiting industry experts, applied projects, the business field trip and the internship or Capstone project.

200

Brands visit our campuses every year to find talent

94%

Of career-seeking students have one or more job offers on graduation

On this Master’s program, you will become immersed in all the ways that digital transformation is revolutionizing the hospitality industry, gaining direct exposure through visiting industry experts, applied projects, the business field trip and the internship or Capstone project.

Develop sought-after skills for the hospitality industry of the future

The only program of its kind in the world, this Master’s will give you the skills, knowledge and vision you will need to land a career in an industry that is harnessing the power of digital technology to secure its future.

Network access and career support

While you are studying at Les Roches, you have access to the expert careers advisors on our Career Development and Industry Placement (CDIP) team, who will guide and support you as you work towards your preferred career path. On graduation, you become a member of the prestigious Les Roches Global Alumni Association. This gives you life-long access to incredible connections who can really help you get your foot in the door and forge a rewarding career in a highly competitive industry.

Develop sought-after skills for the hospitality industry of the future

The only program of its kind in the world, this Master’s will give you the skills, knowledge and vision you will need to land a career in an industry that is harnessing the power of digital technology to secure its future.

Network access and career support

While you are studying at Les Roches, you have access to the expert careers advisors on our Career Development and Industry Placement (CDIP) team, who will guide and support you as you work towards your preferred career path. On graduation, you become a member of the prestigious Les Roches Global Alumni Association. This gives you life-long access to incredible connections who can really help you get your foot in the door and forge a rewarding career in a highly competitive industry.

Career opportunities open to Master's in Hospitality Strategy and Digital Transformation graduates

  • Digital marketing
  • Revenue management
  • Digital transformation
  • Customer experience and personalization strategy
  • Strategic planning and consultancy

Leading brands hire our students

Student testimonials

Learn from the experience of our current students

Fani Delliou

'We have the unique benefit of being able to create a strong professional network, even before we graduate.'

Luca Schafroth

'I’ve really enjoyed the various guest speakers and lecturers, as well as the possibility to contrast theory with a real hotel environment'

Our Faculty

Benefit from the connections and experience of Program Director Scott Dahl, recognized among the 25 Outstanding Minds in Hospitality Sales and Marketing by HSMAI (Hotel Sales and Marketing Association International), and a range of visiting professors and industry experts.

Scott DahlProgram Director

Crans-Montana

Read more
Alexandre GamberoniSenior Lecturer

Crans Montana

Read more
Dr. Albian AbrahimiLecturer

Crans Montana

Read more
Jonathan Meehan Senior Lecturer

Crans Montana

Read more
Franc AvilaClinical Professor

Crans Montana

Read more
Scott DahlProgram Director

Crans-Montana

Read more
Alexandre GamberoniSenior Lecturer

Crans Montana

Read more
Dr. Albian AbrahimiLecturer

Crans Montana

Read more
Jonathan Meehan Senior Lecturer

Crans Montana

Read more
Franc AvilaClinical Professor

Crans Montana

Read more

Guest Lecturers

Learn from the expertise of visiting professors and industry experts.

Max Starkov

Travel tech strategist and entrepreneur
Read more

Maurizio Caon

Technologist and digital transformation specialist
Read more

Frederic Toitot

Vice President, Global Learning & Development, Accor
Read more

Max Starkov

Travel tech strategist and entrepreneur
Read more

Maurizio Caon

Technologist and digital transformation specialist
Read more

Frederic Toitot

Vice President, Global Learning & Development, Accor
Read more

Download a brochure

Revenue cures all sins


61%
of hospitality leaders do not feel ‘quite confident’ they have the necessary talent to deliver their objectives*


Hospitality is changing and many of the more traditional methods of revenue management are no longer applicable in a world where more than 85% of transactions are being conducted online.

Attracting and retaining customers in the modern hospitality industry means understanding their digital journey and creating emotional connections in a digital environment.

Revenue management is key to this, whether you are, for example, using data to identify the best time to launch digital marketing campaigns, optimizing the check-in experience with artificial intelligence or deploying the latest technology to increase operational efficiency.

*The 2020 Digital Transformation Report, by Skift and Amazon Web Services

The Campus

The Master’s in Hospitality Strategy and Digital Transformation is taught at our Crans-Montana campus in Switzerland