Master’s in Sports Management and Events
2 semesters (+6 months internship)
Deep dive into the global sports and events industry
Includes professional internship or Applied Project
Business field trips to Abu Dhabi & Immersive local business trips
Campus 
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Next intake: September 2024
Master’s in Sport Management and Events
2 semesters (+6 months internship)
Deep dive into the global sports and events industry
Includes professional internship or applied project
Campus
Next intake: September 2024
Become a master in sports management
- Investigate the economics and financial management of sports
- Explore brand strategy from events and organizations to individual sportspeople
- Learn how to manage international events successfully
- Use applied business field trip to build your sports industry network
The dynamic and fast growing international sports and events industry provides exceptional career opportunities, as individual destinations, regions and even countries use sport as a means to diversify their economies while reinforcing their tourism and hospitality sectors.
This Master’s in sports management takes you beyond the field of play to explore in depth the business dimension of sports and events. Analyze the economics of sport at a local, national and international level, while learning how to plan and execute events successfully. You will graduate with knowledge and skills suited to management and administrative roles across the global sports sector.
Accredited by 
Academic Structure
6 months
Semester 1
Academic content
6 months
Semester 2
Academic content
+ Business field trip to Abu Dhabi
Semester 3
6-month Internship
Or
Applied Project
Academic content
Across one intensive year of study you will learn on campus and on location, with academic modules that build a complete picture of the global sports and events industry.
The curriculum includes:
Semester 1
Learn how sport functions as a global business, including the economics of sports events at all levels. Additionally, you will take a deep dive into sports marketing, with a special focus on brand building and analyzing consumer behavior.
Semester 2
Broadening your scope of study towards international sporting events and federations, you will learn more about governance and stakeholder management, while also tackling ethical considerations and developing your leadership toolbox.
As a Master’s in event management alongside sports, the secrets of successful event execution will form a key portion of your second semester studies.
A business field trip builds your knowledge and network, while you can opt to complete your program with a professional internship or Applied Project.
Business field trips and Immersive local business trips
Students will embark on a transformative journey to Abu Dhabi, where they will engage with industry leaders against the backdrop of Formula 1, offering invaluable insights and connections.
Immersive Local Business Trips: Our curriculum includes local business trips to associations, offering hands-on experiences and practical knowledge in real-world settings.
Throughout these visits you will be able to interact with founders and senior management, connecting what you’ve learned in class to the strategic and operational realities of managing innovation in the sports and hospitality industries.
The trips are also an ideal opportunity to grow your sports industry network.
Final semester Internship or Applied Project
Your two study semesters conclude with the option to undertake a professional internship or to complete an Applied Project.
Internship
Your six-month professional internship will take you inside the sports, events or hospitality industries, exposing you to different roles within your chosen field of work.
In addition to the valuable professional experience, you will be required to reflect on your internship, enhancing your self-awareness of the competencies you’ve gained throughout your Master’s.
Applied Project
Should you decide to undertake an Applied Project, it will give you the opportunity to work in a specific area of your choosing, taking a leading role in your own learning process.
Always a rewarding experience, the thesis opens up almost unlimited avenues of research, provided the topic is of strategic significance and worthy of graduate-level pursuit.
Admission Information
Next intake dates:
September 2024
Education:
A Bachelor degree (or its international equivalent) in Hospitality, Sport Management, Tourism, Business Management, or Marketing is preferred. However, applicants with a Bachelor’s degree in a related field may be considered.
The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.
Minimum age:
21
Professional Experience
Work experience is preferred but not required.
English level:
If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
- IELTS: overall 6.0 and min. 5.5 in every sub-component*
- TOEFL: Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
- Duolingo 115 with no component under 105
*Only tests taken/issued in an official IELTS testing center are accepted.
Help with your English
Those below the stated official English level can take additional English support classes. We offer intensive programs in Switzerland and Spain.
Learn more here.
Fees
This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.
| Academic Expenses | CHF |
| Tuition fees | 35,000 |
| Learning resources | 590 |
| Health and accident insurance | 2,680 |
| Total | 38,270 |
| Living Expenses | CHF |
| Flexible board | 7,350 |
| Total | 7,350 |
Become a master in sports management
200+
Brands visit our campuses every year. One or more offers on graduation day.
94%
of career seeking students have one or more offers on graduation day.
Learn in a global center of sports administration
Switzerland is not only located at the heart of Europe, it is also a global center for sports administration. The country is home to the International Olympic Committee (IOC), FIFA, UEFA, the Union Cycliste International (UCI), as well as international federations for sports as diverse as triathlon, gymnastics, ice hockey, and table tennis. Studying in Switzerland puts you on the doorstep of all these bodies and many more.
Enjoy personalized career support
Our expert Career Services team will work with you to define a personalized career path that suits your skills, abilities and ambition. From how to get the best out of recruitment days to introductions to companies you couldn’t reach off the street, the team will guide you towards the career you desire. Importantly, as part of our promise to all Master’s students, this support now carries on past graduation and throughout your professional life.
Build a valuable network
Our close-knit campus community enables you to form lasting connections with your peers, while your network will also expand through the field trip and your internship if you choose that path. On graduation, you become a member of the prestigious Les Roches Alumni Association (LRAA), giving you life-long access to an incredible network that can boost your career prospects in this highly competitive industry.
Learn in a global center of sports administration
Switzerland is not only located at the heart of Europe, it is also a global center for sports administration. The country is home to the International Olympic Committee (IOC), FIFA, UEFA, the Union Cycliste International (UCI), as well as international federations for sports as diverse as triathlon, gymnastics, ice hockey, and table tennis. Studying in Switzerland puts you on the doorstep of all these bodies and many more.
Enjoy personalized career support
Our expert Career Services team will work with you to define a personalized career path that suits your skills, abilities and ambition. From how to get the best out of recruitment days to introductions to companies you couldn’t reach off the street, the team will guide you towards the career you desire. Importantly, as part of our promise to all Master’s students, this support now carries on past graduation and throughout your professional life.
Build a valuable network
Our close-knit campus community enables you to form lasting connections with your peers, while your network will also expand through the field trip and your internship if you choose that path. On graduation, you become a member of the prestigious Les Roches Alumni Association (LRAA), giving you life-long access to an incredible network that can boost your career prospects in this highly competitive industry.
Use this Master’s in Sports Management to open doors to rewarding roles including:
- Sports Venue Manager
- VIP Event Manager
- Sports Marketing Coordinator
- Conference Center Manager
- Sports Marketing Manager
- Operational Director
- Corporate Event Planner
- Events Executive
Companies that recruit our Master’s in Sports Management students:
- MCI , Geneva
- International Volleyball Federation, Laussanne
- Olympic Committee
- Do&Co, Austria
- Match Hospitality
- Emirates Golf Club Dubai
- David Monn LLC, NY
- FIFA
- Planitswiss, Switzerland and Singapore
- Rise & Set
Download a brochure
The Campus
The Sports and Event Masters is taught at our Crans-Montana campus.
FAQs
What is a Master’s in sports management?
A Master’s degree is a postgraduate qualification usually studied over one year, and focused on a specialized topic. A Master’s degree in Sports Management and Events zeroes in on the skills and knowledge required to manage within the global sports and events industry.
Throughout this program you will Investigate the economics and financial management of sports, explore brand strategy as it relates to events and organizations through to individual sportspeople, and learn how to manage international events successfully.
Is getting a Master’s in sports management worth it?
Yes it is, because it delivers a breadth of knowledge and skills that would be difficult to impossible for you to acquire in this level of detail through on-the-job experience. With our Master’s in Sports Management and Events you’ll be taken beyond the field of play to explore in depth the business dimension of sports and events; plus you’ll analyze the economics of sport at a local, national and international level.
Last but by no means least, you’ll be able to use your business field trip to build your sports industry network, potentially paving the way to that all-important first job in the industry.
What skills will I develop through a Master’s in Sports Management program?
During a year of academic study you’ll develop knowledge and skills in areas such as financial and brand management, marketing, digital media, stakeholder management, personal leadership, entrepreneurship and governance, to name a few.
What career opportunities are available with a Master’s in Sports Management?
Possible career paths with a Sports & Events Master’s degree include:
- Sports Venue Manager
- VIP Event Manager
- Sports Marketing Coordinator
- Conference Center Manager
- Sports Marketing Manager
- Operational Director
- Corporate Event Planner
- Events Executive
Will a Master’s in Sports Management guarantee a job in the sports industry?
There are no guaranteed jobs in any industry, but possessing a highly specialized, career-focused Master’s degree will get you noticed within the world of sports and events.
Not only that, but this degree is purpose-designed to showcase you to the industry, as it incorporates two business field trips: the first to the newest sports and events powerhouse of Abu Dhabi; and the second featuring a visit program that leverages Switzerland’s status as home to many national and international sporting bodies. These trips are an ideal opportunity to grow your sports industry network.
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