Hospitality Revenue and Demand Management

  • 2 weeks
  • 8-12 study hours pre week
  • 100% Flexibility
  • Certificate of completion

Next start date: 29 May 2024

Hospitality Revenue and Demand Management

  • 2 weeks
  • 8-12 study hours per week
  • 100% Flexibility
  • Certificate of completion

Next start date:

29 May 2024

Direct faculty interaction

Get your questions answered and receive direct developmental feedback.

Peer-to-peer networking

Build your professional network through interactions with fellow participants

Live/on-demand sessions

Live classes and group exercises driven by state-of-the-art learning technology.

Les Roches Quality

Your Certificate of Completion carries a globally recognized hallmark of academic quality.

Enhance your knowledge and understanding of revenue management in hospitality

  • Explore the concepts and principles of revenue management
  • Assess how revenue management is implemented in different segments of the hospitality industry
  • Investigate revenue management strategies relating to demand and capacity
  • Develop your critical and analytical skills using case studies and practical illustrations

This Executive online course is purpose-designed to build a working knowledge of the concepts, principles, and implementation of revenue management in the hospitality sector, including hotels, restaurants, and other travel related businesses.

Across two intensive weeks, you’ll study a variety of real-world revenue management strategies involving the simultaneous management of demand (pricing) and capacity (service duration).

Explore Hospitality Revenue & Demand Management across two immersive weeks

1 of 6

Introduction to Revenue Management

Build your foundational knowledge of revenue management and explore what impact it can unlock – understanding that pricing is the most powerful profit lever.

Familiarize yourself with the principal key performance indicators – KPIs – used to assess the hotel’s performance and practice how to read KPIs and how to translate them for future strategy setting.

2 of 6

Strategic Pricing

Assess the difference between strategic and tactical pricing, exploring the use of strategic pricing and how to effectively establish it within the hotel strategic positioning.

Discuss the use of dynamic versus fixed prices, their rationale, and specifics such as ways of managing both types – an aspect of revenue management that is considered among the most challenging.

3 of 6

Tactical Pricing

Learn about tactical pricing, also known as inventory management, including day-to-day application of different price points at different points of time – among the most time-consuming tasks of the revenue management team.

You will also assess other important factors such as demand forecast, customer willingness to pay, competitive pricing and more.

4 of 6

Total Revenue Management

This topic explores what is regarded as the most enjoyable and advanced element of revenue management.

The course covers its application in other ancillary streams as well as how to bundle different revenue streams to satisfy customers and drive revenue and profit.

5 of 6

Technology Enablers

Take a deep dive into one of the key enablers for revenue management: technology.

Explore where ‘RevMan Tech’ sits within the overall hospitality tech stack, zooming in on different tech categories and components that allow properties to correctly price and steer daily pricing.

Also, take a closer look at various revenue management systems, in order to be able to achieve a positive return if implementing one.

6 of 6

Talent, People and Organization

Discover the most important enabler for successful revenue management: people and processes.

Explore the topic from a holistic view, focusing additionally on identifying some of the skills yet requested in the industry and traded off for crucial ones.

Explore Hospitality Revenue and Demand Management across two immersive weeks

  • Introduction to Revenue Management
  • Strategic Pricing
  • Tactical Pricing
  • Total Revenue Management
  • Technology Enablers
  • Talent, People and Organization

Introduction to Revenue Management

Build your foundational knowledge of revenue management and explore what impact it can unlock – understanding that pricing is the most powerful profit lever.

Familiarize yourself with the principal key performance indicators – KPIs – used to assess the hotel’s performance and practice how to read KPIs and how to translate them for future strategy setting.

Strategic Pricing

Assess the difference between strategic and tactical pricing, exploring the use of strategic pricing and how to effectively establish it within the hotel strategic positioning.

Discuss the use of dynamic versus fixed prices, their rationale, and specifics such as ways of managing both types – an aspect of revenue management that is considered among the most challenging.

Tactical Pricing

Learn about tactical pricing, also known as inventory management, including day-to-day application of different price points at different points of time – among the most time-consuming tasks of the revenue management team.

You will also assess other important factors such as demand forecast, customer willingness to pay, competitive pricing and more.

Total Revenue Management

This topic explores what is regarded as the most enjoyable and advanced element of revenue management.

The course covers its application in other ancillary streams as well as how to bundle different revenue streams to satisfy customers and drive revenue and profit.

Technology Enablers

Take a deep dive into one of the key enablers for revenue management: technology.

Explore where ‘RevMan Tech’ sits within the overall hospitality tech stack, zooming in on different tech categories and components that allow properties to correctly price and steer daily pricing.

Also, take a closer look at various revenue management systems, in order to be able to achieve a positive return if implementing one.

Talent, People and Organization

Discover the most important enabler for successful revenue management: people and processes.

Explore the topic from a holistic view, focusing additionally on identifying some of the skills yet requested in the industry and traded off for crucial ones.

Meet your Faculty

All our Executive online courses are led by internationally recognized subject matter experts, able to deliver advanced, relevant, and up-to-the-minute knowledge.

Lucie Chmelikova

Visiting Professor

Read Bio

Lucie Chmelikova

Formerly a Director-level revenue management professional, today Lucie deploys her subject matter expertise as a career coach, university lecturer and strategic consultant.

Join this program

Admission criteria

There are no criteria for this program

Start dates

29 May 2024

16 October 2024

Course Fees

CHF 1,350

How we deliver Executive online courses

These high quality digital courses use a variety of learning approaches, as well as a range of smart tools and applications, to ensure a rich, varied, and highly interactive experience. Your study will incorporate:

  • Live faculty-led sessions
  • Group presentations
  • Access to peer-to-peer discussion forums
  • The latest academic literature and case studies

Speak to us

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