Master’s in Marketing and Management for Luxury Tourism

  • - Short duration – 9 months
  • - Internship and business field trip
  • - Expert guest faculty
  • - Unrivalled network access
  • - Bespoke career support
Remote learning available
Campus:
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Next intake: March 2022
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Specialize in marketing management for luxury tourism

  • Develop a thorough understanding of luxury marketing strategy
  • Learn how to develop premium brands
  • Acquire the skills and know-how to enable luxury businesses to succeed
  • Master the techniques for value creation in luxury

This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.

It will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.

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You will immerse yourself in one of the world’s luxury capitals – Marbella – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.

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Academic Structure

    • Semester 1

      6 months

    • Term 2

      3 Months

    • Internship

      6 months (optional)

  • Semester 1

    6 months

  • Term 2

    3 Months

  • Internship

    6 months (optional)

Academic content

Using a highly focused and practical learning approach, this Master’s equips you with both the practical know-how and the theory to truly excel in this fast-paced, competitive industry with the world’s most premium brands.

Semester 1:

Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing and luxury trends.

Semester 2 (3 months):

Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.

Internship (optional):

An optional six-month professional internship provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, real-world setting such as in luxury hotels, restaurants or retail outlets.

Professional internship

The theory and practical know-how this Master’s program gives you is best complemented through on-the-job experience.

That’s why we offer an optional, six-month professional internship where you can develop your marketing knowledge in a real-world environment while building your all-important industry network.

We will help you secure an internship that matches the specialist program content, your ambitions and personality. And we will ensure you are fully supported throughout your internship experience.

Field trips and experiences

While it’s great to learn the theory behind luxury marketing, there’s no substitute for seeing how it plays out in practice.

That’s why we conduct regular field trips and experiences in Marbella to retail and fine dining outlets and luxury resorts where we can visualise the academic concepts in a real-world setting.

We also attract guest speakers to campus from a diverse range of luxury sectors including:

  • jewellery
  • fashion
  • luxury cars
  • private banking
  • real estate

which gives you the chance to learn from the experts and also provides valuable networking opportunities.

Admission information

Next intake dates

March 2022

Minimum age:

21

Education:

A copy of academic credentials (Degree, final official transcript for the full degree program). The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.

Postgraduate Diploma applications from non-degree holders with extensive documented work experience will be reviewed on a case-by-case basis. Non-degree holders may qualify for a Professional Development Diploma, not a Postgraduate Diploma.

Work experience:

Relevant work experience is preferable, but not required.

English level:

Must be proficient in English for higher education studies. English language exam scores (issued in the last 12 months) are required from candidates who are not native English speakers, or who have not spent the last two years in full-time English education.

For a full breakdown of entry requirements download a course brochure.

Fees

This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.

Academic Expenses EUR
Tuition fees 22,865
Learning resources 540
Health and accident insurance 1,045
Total 24,450
Living Expenses EUR
Half Board 3,350
Total 3,350

A program that provides that crucial foot in the door

90+

Luxury brands come to our campus to find talent

Unlock a career in luxury with the Les Roches name

At Les Roches, we have an unrivalled reputation and a long history of working with luxury brands, so by joining this program, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.

Career support tailored to you

From the very start of the program and throughout your time at Les Roches, our careers advice experts on the Careers Development and Industry Placement (CDIP) team will work with you to understand your ambitions and help identify and place you on a career path that suits you.

Unlock a career in luxury with the Les Roches name

At Les Roches, we have an unrivalled reputation and a long history of working with luxury brands, so by joining this program, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.

Career support tailored to you

From the very start of the program and throughout your time at Les Roches, our careers advice experts on the Careers Development and Industry Placement (CDIP) team will work with you to understand your ambitions and help identify and place you on a career path that suits you.

Masters in Marketing and Management for Luxury Tourism graduates can expect to find work in luxury sectors, including:

  • Restaurants
  • Hotels
  • Travel and tourism
  • Fashion and retail

Leading Luxury brands come to our campus to find talent

Alumni

Successful careers launched with the Masters in Marketing and Management for Luxury Tourism

Ana Martín GonzálezF&B Marketing Specialist in Four Seasons Hotel Madrid

'Les Roches encourages you to be ambitious, to always believe in yourself and to grow without limits.'

Leandro Martín Velázquez-GazteluReservations Services Executive

'To succeed in a global world, it is crucial to know how to adapt to constant changing circumstances, and here is a great environment to learn to do so.'

Our Faculty

Our faculty members are hand-picked for their expertise and will give plenty of one-on-one time to provide you with the best possible learning experience.

Ms. María Dolores MartosLecturer in Finance

Marbella

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Mr. Carlos SantinLecturer of Marketing

Marbella

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Carlos ZeaLecturer of Marketing

Marbella

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Ms. María Dolores MartosLecturer in Finance

Marbella

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Mr. Carlos SantinLecturer of Marketing

Marbella

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Carlos ZeaLecturer of Marketing

Marbella

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Download a brochure

Marbella: learn in luxury

One of the luxury capitals of the world, Marbella is home to high-end hotels, top-class restaurants and luxury retail outlets – a living, breathing classroom perfect for this program.

Where better to soak up the skills and knowledge needed to land a career in luxury?

The Campus

The Masters in Marketing and Management for Luxury Tourism is taught at our Marbella campus