Master’s in Marketing and Management for Luxury Tourism

  • - 9 months (+6 months internship)
  • - Internship and Exclusive Brands Week
  • - Expert guest faculty
  • - Unrivalled network access
  • - Bespoke career support
Campus:
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Next intake: February 2024
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Specialize in marketing management for luxury tourism

  • Develop a thorough understanding of luxury marketing strategy
  • Learn how to develop premium brands
  • Acquire the skills and know-how to enable luxury businesses to succeed
  • Master the techniques for value creation in luxury

This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.

It will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.

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You will immerse yourself in one of the world’s luxury capitals – Marbella – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.

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Academic Structure
    • Semester 1

      (15-16 Academic weeks)

    • Short Semester 2

      (12-13 Academic weeks) + Exclusive Brands Week

    • Semester 3

      6-month Internship or Applied Project

  • Semester 1

    (15-16 Academic weeks)

  • Short Semester 2

    (12-13 Academic weeks) + Exclusive Brands Week

  • Semester 3

    6-month Internship or Applied Project

Academic content

Using a highly focused and practical learning approach, this Master’s equips you with both the practical know-how and the theory to truly excel in this fast-paced, competitive industry with the world’s most premium brands.

Semester 1 (15-16 Academic Weeks)

Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing and luxury trends.

Short Semester 2 (12-13 Academic Weeks)

Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.

Semester 3: 6-month Internship or Applied Project

A six-month professional internship provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, real-world setting such as in luxury hotels, restaurants or retail outlets.

Professional internship

The theory and practical know-how this Master’s program gives you is best complemented through on-the-job experience.

That’s why we offer a six-month professional internship where you can develop your marketing knowledge in a real-world environment while building your all-important industry network.

We will help you secure an internship that matches the specialist program content, your ambitions and personality. And we will ensure you are fully supported throughout your internship experience.

Immersive experiences & Exclusive Brands Week

While it’s great to learn the theory behind luxury marketing, there’s no substitute for seeing how it plays out in practice.

That’s why we conduct regular field trips and experiences in Marbella to retail and fine dining outlets and luxury resorts where we can visualise the academic concepts in a real-world setting.

We also attract guest speakers to campus from a diverse range of luxury sectors including:

  • jewellery
  • fashion
  • luxury cars
  • private banking
  • real estate

which gives you the chance to learn from the experts and also provides valuable networking opportunities.

Admission information

Next intake dates:

February 2024

September 2024

Minimum age:

21

Education:

A Bachelor degree  (or its international equivalent) in hospitality, tourism, or business management is preferred. However, applicants with a Bachelor’s degree in a related field may be considered.

The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.

Work experience:

Relevant work experience is preferable, but not required.

English level:

If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:

  • IELTS: overall 6.0 and min. 5.5 in every sub-component*
  • TOEFL: Internet-based 80 or paper-based 550
  • First Cambridge Exam: Grade A
  • Cambridge Advanced Exam: Grade C
  • Duolingo 115 with no component under 105

*Only tests taken/issued in an official IELTS testing center are accepted.

Help with your English

Those below the stated official English level can take additional English support classes. We offer intensive programs in Switzerland and Spain.

Learn more here.

Fees

This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.

Academic Expenses EUR
Tuition fees 27,085
Learning resources 580
Health and accident insurance 1,130
Total 28,795
Living Expenses EUR
Half Board 3,870
Total 3,870

A program that provides that crucial foot in the door

90+

Luxury brands come to our campus to find talent

Unlock a career in luxury with the Les Roches name

At Les Roches, we have an unrivalled reputation and a long history of working with luxury brands, so by joining this program, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.

Career support tailored to you

From the very start of the program and throughout your time at Les Roches, our careers advice experts on the Career Services team will work with you to understand your ambitions and help identify and place you on a career path that suits you.

Unlock a career in luxury with the Les Roches name

At Les Roches, we have an unrivalled reputation and a long history of working with luxury brands, so by joining this program, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.

Career support tailored to you

From the very start of the program and throughout your time at Les Roches, our careers advice experts on the Career Services team will work with you to understand your ambitions and help identify and place you on a career path that suits you.

Masters in Marketing and Management for Luxury Tourism graduates can expect to find work in luxury sectors, including:

  • Restaurants
  • Hotels
  • Travel and tourism
  • Fashion and retail
Leading Luxury brands come to our campus to find talent
Alumni

Successful careers launched with the Master's in Marketing and Management for Luxury Tourism

Ana Martín GonzálezF&B Marketing Specialist in Four Seasons Hotel Madrid

'Les Roches encourages you to be ambitious, to always believe in yourself and to grow without limits.'

Leandro Martín Velázquez-GazteluReservations Services Executive

'To succeed in a global world, it is crucial to know how to adapt to constant changing circumstances, and here is a great environment to learn to do so.'

Our Faculty

Our faculty members are hand-picked for their expertise and will give plenty of one-on-one time to provide you with the best possible learning experience.

Ms. María Dolores MartosLecturer in Finance

Marbella

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Mr. Carlos SantinLecturer of Marketing

Marbella

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Carlos ZeaLecturer of Marketing

Marbella

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Ms. María Dolores MartosLecturer in Finance

Marbella

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Mr. Carlos SantinLecturer of Marketing

Marbella

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Carlos ZeaLecturer of Marketing

Marbella

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Marbella: learn in luxury

One of the luxury capitals of the world, Marbella is home to high-end hotels, top-class restaurants and luxury retail outlets – a living, breathing classroom perfect for this program.

Where better to soak up the skills and knowledge needed to land a career in luxury?

The Campus

The Masters in Marketing and Management for Luxury Tourism is taught at our Marbella campus

Masters in tourism management FAQs

What is the best masters degree for tourism management?

The best Masters degree for tourism management is one that enables you to gain expertise through academic knowledge delivered by industry experts. It’s a program that gives you real-world experience at top organizations, teaches you how to develop premium brands, and brings in guest speakers from diverse sectors.

Add in field trips that take you behind the scene of luxury businesses and you have the perfect postgraduate program for those aspiring to lead in luxury – also known as the Les Roches Masters in Marketing and Management for Luxury Tourism.

What is a master in tourism management?

A Masters in tourism management is a program that teaches a range of topics designed to give you the expertise and ability to launch a leadership career in tourism. As an example, our own Masters in Marketing and Management for Luxury Tourism enables students to understand how to build a luxury marketing strategy, how to help luxury brands succeed, and how to create premium value.

As a result, graduates are able to head into leadership roles within luxury tourism, whether that be in hotels, airlines, real estate, or resorts. Choose wisely and a master in tourism management can open up career pathways around the world, working with top brands, governments, silicon valley giants, and independent luxury properties.

Is tourism management a good degree?

It all depends on what your ambitions are. If you want to build a successful career in hospitality, tourism, and the experience industry, then a tourism management degree is the ideal place to start.

A tourism management degree, or taking it a step further and studying a luxury tourism management degree, can prepare you for a leadership career in a range of industries related to travel, experience, luxury, and even tech. Choose the right program at the right hospitality school, and you can also acquire the multicultural fluency and contacts that are crucial for a global career, right from graduation day.