Master’s in Marketing and Management for Luxury Tourism

Semester 1: 

Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing, as well as luxury trends. 

Term 2 (3 months): 

Delve deeper into marketing and leadership theories. Discover how brand value is created and performance is measured. Complete your capstone project. 

Internship (optional): 

An optional six-month professional internship provides an opportunity to apply everything you have learned in class. 

As a Master’s student you’ll have access to expert career counselors to guide and support you as you work towards a high level marketing career.

And around 200 of the biggest brands in hospitality, luxury, finance and retail come to our campuses every year to recruit new talent.  

This Master’s program incorporates an optional 6-month professional internship, where you can develop your marketing knowledge in a real-world environment while building your all-important industry network.   

We will help you secure an internship that matches the specialist program content, as well as your ambitions and personality. And we will ensure you are fully supported throughout your internship experience. 

Next intake dates

October 2020
March 2021

Minimum age:

21

Education:

A copy of academic credentials (Degree, final official transcript for the full degree program). The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.

Postgraduate Diploma applications from non-degree holders with extensive documented work experience will be reviewed on a case-by-case basis. Non-degree holders may qualify for a Professional Development Diploma, not a Postgraduate Diploma.