Master’s in Marketing and Management for Luxury Tourism

Next intake: September 2021

9 months


1 Internship


Accredited by*

Next intake: September 2021

Luxury tourism is an exciting, fast-growing and highly competitive business. With its highly focused and practical learning approach, this Master’s will give you the skills to develop and lead effective marketing strategies – skills which are highly sought-after throughout the industry.

  • Semester 1

    6 months

    Term 2

    3 Months


    6 months (optional)


Semester 1: 

Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing, as well as luxury trends.

Term 2 (3 months): 

Delve deeper into marketing and leadership theories. Discover how brand value is created and performance is measured. Complete your capstone project.

Internship (optional): 

An optional six-month professional internship provides an opportunity to apply everything you have learned in class.

As a Master’s student you’ll have access to expert career counselors to guide and support you as you work towards a high level marketing career.

And around 200 of the biggest brands in hospitality, luxury, finance and retail come to our campuses every year – in person or virtually – to recruit new talent.

This Master’s program incorporates an optional 6-month professional internship, where you can develop your marketing knowledge in a real-world environment while building your all-important industry network.

We will help you secure an internship that matches the specialist program content, as well as your ambitions and personality. And we will ensure you are fully supported throughout your internship experience.

Next intake dates

September 2021

Minimum age:



A copy of academic credentials (Degree, final official transcript for the full degree program). The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.

Postgraduate Diploma applications from non-degree holders with extensive documented work experience will be reviewed on a case-by-case basis. Non-degree holders may qualify for a Professional Development Diploma, not a Postgraduate Diploma.

Work experience:

Relevant work experience is preferable, but not required.

English level:

Must be proficient in English for higher education studies. English language exam scores (issued in the last 12 months) are required from candidates who are not native English speakers, or who have not spent the last two years in full-time English education.


For a full breakdown of entry requirements download a course brochure.


This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.
Academic Expenses EUR
Tuition Fees 21,985
Learning Resources 525
Health and Accident Insurance 1,015
Total 23,525
Living Expenses EUR
Half Board 3,270
Total 3,270
Living Expenses EUR
Half Board 3,270
Total 3,270
Remote study options

September 2021 intake

In response to the current circumstances, we have introduced three ‘a la carte’ study options to help you keep your education on track. They are:

  • 100% face-to-face on campus
  • Study remotely until you are ready/able to join us on campus – with seamless integration to curriculum
  • 100% remote learning at home

Download a brochure for more information