Hospitality businesses of all sizes are turning to digital marketing to reach new guests and grow their business.
Whether you’re a hotel, restaurant, or other hospitality business, there are many ways to digitally connect with potential guests.
Let’s discuss the different aspects of hospitality digital marketing and why it’s so important.
What is digital marketing in the hospitality industry?
Digital marketing in the hospitality sector refers to the use of digital channels such as websites, social media, and email to promote and sell hospitality products and services.
It can be used to reach a wide range of potential customers in a cost-effective way, while creating a personalized and tailored experience which generates leads and boosts sales.
In a competitive industry like hospitality, having strong digital strategies for hospitality marketing can be the difference between success and failure.
Here are some of the most common digital marketing strategies:
- Website design and development: A well-designed website that is easy to navigate, and which provides all the information potential customers need, is important to generating new customers.
- Search engine optimisation (SEO): SEO is the process of optimizing your website for Google search, so that you appear as high up in the results as possible. This can be done through keyword research, link building, and creating quality content.
- Content marketing: Create useful and interesting content that will appeal to your target audience. This can be in the form of blog posts, videos, infographics, and more.
- Social media marketing: By creating engaging content and running social media ads, you can reach a large number of people who may be interested in your products or services.
- Email marketing: Email marketing involves sending promotional emails to potential or existing customers, used to promote special offers, new products, or simply to keep in touch with customers.
- PPC and online advertising: Pay-per-click (PPC) advertising is a type of online advertising that allows you to pay for ads that appear in Google search results.
All these aspects of hospitality digital marketing are essential to know in order to lead a successful hospitality hotel management career, and the good news is that a Master’s in Hospitality Strategy and Digital Transformation will cover all of them in-depth and prepare you for an exciting hospitality career.
What exactly is hotel digital marketing?
For hotels specifically, digital marketing can be a powerful tool to reach new guests and grow your business.
Combining the methods above will make sure you reach lots of potential customers, define your brand voice, and build your reputation.
This makes digital channels a powerful tool for hotels to grow and retain their customer base
What is revenue digital marketing?
Revenue digital marketing uses digital channels to promote and sell products or services.
The goal is to generate sales, leads, or other conversions that result in a financial return on investment (ROI). This type of marketing can be used to drive both online and offline sales.
Revenue digital marketing efforts can include paid search advertising, display advertising, email marketing, social media marketing, and content marketing.
By using data-driven methods to reach and engage customers, revenue digital marketers are able to generate tangible results that help their businesses grow.
What is digital hospitality?
Digital hospitality is the use of digital technologies to create a more personalized, efficient and convenient experience for hospitality customers.
This can include anything from online check-in and check-out for hotels to on-table interactive menus for restaurants. It uses technology to make the customer experience more seamless, intuitive and tailored.
Digital hospitality can help us understand what guests want and need, and deliver it in the most convenient way possible.
How digital marketing has influenced the hospitality industry
In the past, hotels and restaurants relied heavily on word-of-mouth and print advertising to attract customers.
With the advent of websites and social media, hospitality businesses now have a far-reaching and cost-effective way to reach potential guests.
By creating engaging content and building a strong online presence, hotels and restaurants can connect with guests from all over the world.
Hospitality businesses can now target specific demographics with laser precision, ensuring that marketing messages are seen by the people who are most likely to be interested.
As a result, the hospitality industry is now more competitive than ever before.
Why is marketing important in the hospitality industry
Marketing is essential for any business, but it’s especially important in the hospitality and hotel industry.
Hospitality businesses rely on customers to keep them afloat, and marketing is a key part of attracting new customers and maintaining loyalty.
A good marketing campaign can help a hospitality business to stand out from the competition, highlighting what makes it unique and enticing potential customers to give it a try.
Marketing can also be used to build relationships with existing customers, ensuring that they keep coming back.
In the hospitality industry, customer satisfaction is essential.
Ultimately, marketing is an essential tool for any business in the hospitality industry.
Without it, a business would struggle to attract new customers and would quickly lose ground to its competitors.
What are benefits of digital marketing
There are many benefits of digital marketing, including:
- Cost-effective: It is seen as one of the most cost-effective ways to reach your target audience, as it can be done entirely in-house through free platforms. This is great for overall revenue management.
- Highly targeted: It can be used to target a specific demographic, getting a message seen by your desired audience.
- Reach a wide audience: Digital marketing has the potential to reach a global audience.
- It’s interactive: It allows you to quickly gather feedback and learn more about your guests’ needs and wants.
- It’s measurable: Digital marketing is highly measurable, so you can track the success of your campaigns and make adjustments accordingly.
The impact of digital marketing in the hospitality industry
The hospitality industry has always been about providing guests with a memorable experience, whether they are staying at a hotel, dining at a restaurant, or attending an event.
In the past, the focus was largely on providing excellent customer service and ensuring that all the details were taken care of.
In recent years there has been a shift to digital marketing, as businesses have realized the potential of reaching guests through social media, email, and other online channels.
Digital marketing allows businesses to reach a wider audience with customized messages, providing an opportunity to build relationships with guests before and after their stay.
The importance of digital marketing in the hospitality industry
60% of the earth’s population (around 4.66 billion people) now have internet access — that’s a lot of potential guests!
With the vast majority of people using the internet on a daily basis, it’s more important than ever to have an online presence.
Digital channels are increasingly used to research and book hotels, which has led to a boom in digital marketing for the hospitality industry.
Hotels, resorts, and other businesses are using these techniques to stay ahead of the curve as the world continues to go digital.
In fact, digital marketing is predicted to grow 8% from 2018 to 2028 (Bureau of Labor Statistics).
Ready to get started with digital marketing for a successful hospitality career? Les Roches’ Master in Digital Transformation will give you the skills and knowledge you need to succeed in this fast-paced industry.
Whether you’re looking to get into hotel management or another type of managerial job , our course will give you the practical experience and theoretical knowledge you need to make a success of your career in hospitality.
Study a postgraduate in Hospitality Digital Transformation