Sustainability in business and why it’s key in hospitality

Environmental challenges are becoming increasingly evident, so it’s no surprise that sustainability in business has become a hugely important topic for businesses in all industries.

More than ever before, customers want to support businesses that have effective sustainability practices, because caring for the environment benefits everyone.

Find out more about how embracing sustainability in business has become vital for businesses throughout the world

Definition of sustainability

In general terms, sustainability refers to practices that don’t have a negative impact on the environment or deplete non-renewable resources. In essence, it’s about meeting the needs of present generations without compromising the rights of future generations. 

What is sustainability in business?

Sustainability in business refers to the commitment of companies to integrate eco-friendly and socially responsible practices into their operations, products and supply chains. It involves a holistic approach that considers the long-term well-being of the planet and its people while also making a profit. In hospitality, that can mean general things such as being careful with resources or more specific things, such as taking advantage of innovation in hotels.

Benefits of sustainable business practices

Sustainable business practices deliver advantages for companies, the environment and society. By integrating eco-friendly and socially responsible initiatives into their operations, businesses can unlock various benefits, including:

  • Reducing operating costs
  • Enhancing reputation
  • Boosting investment
  • Regulatory compliance
  • Reducing impact on the environment
  • Attracting eco-conscious customers. A Unilever study found 33% of consumers want to buy from brands aiming to care for the environment
  • Employee engagement. More than 70% of employees and employment seekers say environmentally sustainable companies are more attractive

The importance of sustainability for businesses

Sustainability is vital for businesses to ensure long-term viability, maintain a positive reputation and contribute to caring for the environment. By integrating a sustainable approach into core operations, businesses can also reduce waste and costs. 

The importance of sustainability in the hospitality industry

The hospitality industry is known for its substantial energy consumption, water usage and waste generation. However, sustainable practices can help hotels and resorts reduce their carbon footprint and conserve water. As well as these positive environmental benefits, sustainable practices can also have a significant impact on the overall running costs of a hotel or other hospitality business. 

What is sustainability and CSR? 

Corporate Social Responsibility (CSR) goes hand in hand with sustainability in business because it involves companies taking responsibility for their impact on communities and making a positive contribution to society and the environment. By incorporating CSR initiatives, businesses can align their strategic goals with sustainable practices. 

Sustainability strategies 

There are lots of ways that businesses can become more sustainable, from looking at their supply chain to adjusting their energy use. All of these methods can help a business work better with the environment around them.

Carbon footprint reduction 

To reduce their carbon footprint, businesses need to implement energy-efficient measures such as new technologies and renewable energy sources to minimize carbon emissions. This can include using LED lighting, smart thermostats and solar panels to make energy consumption more efficient.

Supply chain optimization 

Increasingly, sustainability is measured not just in terms of a company’s own performance but that of its suppliers, so it’s important for companies to collaborate with vendors who follow sustainable practices. This may involve choosing suppliers who use recycled packaging, minimize their carbon footprint, foster ethical working conditions or a combination of these and more.

Renewable energy usage 

Businesses can reduce their carbon footprint as well as their running costs by investing in renewable energy sources, such as solar and wind power. While the initial outlay can be significant, using renewable energy can have a significant impact on a company’s sustainability and, in many cases, subsidies are available to reduce the cost of installation.

Waste reduction strategies 

Implementing reduction strategies such as recycling programs can minimize the amount of waste a business sends to landfills. Businesses can also encourage their employees to help with waste reduction too, such as by cutting their use of single-use plastics, water bottles and straws.

Operational efficiency improvements 

Another great way for companies to improve their sustainability is to optimize processes to reduce resource consumption and increase overall efficiency. This can include automating processes, switching to more productive machines, encouraging paperless operations and investing in energy-efficient technologies.

Energy cost savings 

One of the biggest challenges for a business when it comes to sustainability is the financial implications. That’s why many adopt energy-saving measures that can significantly reduce operational costs. Examples include using energy-efficient lighting and appliances, insulating buildings to reduce heating costs and turning off equipment when not in use.

Sustainable business model 

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A sustainable business model encompasses various aspects of a company’s operations, including its products and services, operations, supply chain and customer base. Companies seeking to improve their sustainability need to put together a comprehensive sustainable business strategy that focuses on reducing environmental impact while also meeting customer demand. 

Sourcing consumables

There are plenty of options these days to help companies source more sustainable and environmentally-friendly consumable items. For example, getting tissues or napkins made from recycled paper can help lessen the impact that a hotel or resort has on deforestation. This can also include using compostable packaging and green technologies. It could also mean replacing vehicle fleets with electric vehicles or transitioning to renewable energy.

Social responsibility initiatives 

Engaging in social initiatives that benefit local communities and the workforce can be a great way for companies to show their dedication to helping the environment. Examples might include investing in green initiatives, such as providing free environmental education in schools or organizing community clean-ups. Some companies also use an employee volunteering program that encourages staff to contribute to local charities and causes.

Developing a circular economy model 

A circular economy is an economic model designed to minimize waste and resource depletion by promoting the continual use and regeneration of products and materials. It is good for sustainability because it reduces environmental impact, conserves resources, and fosters long-term economic resilience. Companies can promote a circular economy by designing products for reuse, and recycling and actively encouraging waste reduction. 

The triple bottom line

Creating a sustainable business model involves focusing on what’s known as the triple bottom line, which considers environmental, social and economic impacts. 

Environmental sustainability 

This is often the most talked-about part of the triple bottom line. We’ve already looked at ways that companies work to improve their environmental sustainability, such as lowering greenhouse gases or using recycled products.

Social sustainability 

Companies that support and contribute to the well-being of employees, local communities and society can improve their social sustainability. Measures they can take to do this include providing equal pay and flexible working hours for employees or putting money towards local charity groups that provide education and facilities for people nearby.

Economic sustainability 

Sustainability is also about ensuring long-term profitability and financial stability while incorporating more sustainable practices. Companies can look at adopting ethical pricing models, establishing long-term partnerships with fair-trade suppliers and using data-driven insights to make smarter decisions. They can also help create jobs and provide access to financial services or education.

The challenges of sustainability for businesses

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While sustainability can help bring about numerous benefits, businesses face several challenges in adopting and implementing sustainable practices. Overcoming these obstacles is essential if companies are to embrace sustainability and achieve positive environmental, social and economic outcomes. Some of the key challenges include: 

  • Initial costs
  • Technological barriers
  • Resistance to change
  • Lack of data
  • Limited awareness and education, since not all businesses fully understand the benefits and importance of sustainability and this can hinder uptake
  • Restricted consumer demand

Despite these challenges, businesses can address sustainability barriers through effective leadership, collaboration and innovation. Government incentives, industry partnerships and consumer awareness also play crucial roles in encouraging businesses to move toward a more sustainable future. As sustainability becomes more essential to business success, companies that proactively tackle these challenges are better positioned to succeed. 

Emerging trends and future prospects for sustainable hospitality

The hospitality industry is undergoing a transformation as sustainability becomes a key issue, while guests are increasingly demanding eco-friendly and socially responsible options. Here are some of the emerging trends for sustainable hospitality: 

  • Green building and design: sustainable hospitality properties are adopting green building practices and eco-friendly designs. This includes sourcing renewable and recycled materials, using energy-efficient lighting and implementing strategies to reduce energy consumption. 
  • Zero-waste initiatives: hotels and resort management are increasingly implementing zero-waste initiatives. These could include composting programs, recycling schemes and eliminating single-use plastics. 
  • Sustainable food and drinks: sustainable hospitality properties are prioritizing locally sourced, organic and seasonal food options. They’re also reducing food waste through options such as composting. 
  • Water conservation: water scarcity is a growing concern and sustainable hotels are implementing measures such as low-flow fixtures and rainwater harvesting to reduce consumption. 
  • Renewable energy integration: the hotel industry is increasingly investing in renewable energy sources, such as solar panels and wind turbines.

Exploring career opportunities in sustainable hospitality 

For those looking for career opportunities in sustainable hospitality, there are a range of options. 

Sustainability management 

Sustainability management professionals play a crucial role in helping businesses and organizations integrate sustainable practices into their operations and decision-making processes. They’re responsible for developing and implementing sustainability strategies, monitoring environmental and social performance and identifying opportunities for improvement.

Green marketing 

Green marketing professionals are responsible for promoting environmentally friendly products, services and brands. They create marketing campaigns that highlight a company’s sustainable practices, eco-friendly products and social responsibility efforts to attract environmentally conscious consumers.


Eco-tourism professionals are involved in promoting and organizing sustainable travel experiences that minimize environmental impact and support local communities. They develop eco-friendly travel itineraries, manage nature-based activities and ensure tourism is conducted responsibly and in harmony with the natural environment. Careers in eco-tourism can be found in travel or sectors adjacent to the hospitality industry. 

Required skills and qualifications for a sustainable hospitality career

A career in sustainable hospitality requires a combination of skills and qualifications that enable the integration of environmental and social responsibility practices into the operations of hotels, resorts and other establishments. Some of the core skills needed are:

  • An understanding of the environmental impact of hospitality
  • Analytical and problem-solving skills
  • Good communication and collaboration
  • Knowledge of environmental compliance and regulations
  • Project management skills 
  • Passion for sustainability

In terms of educational background and certifications, a degree in hospitality management, environmental studies, sustainable tourism or a related field provides a solid foundation for a sustainable hospitality career. Hospitality degrees can make all the difference. 

Obtaining certifications related to sustainability, such as LEED (Leadership in Energy and Environmental Design) in the US or BREEAM (Building Research Establishment Environmental Assessment Methodology) in the UK can enhance credibility and demonstrate expertise in sustainable practices. 

What’s next for your career in hospitality management?

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Transitioning into a sustainable hospitality career

Many skills acquired in previous roles can be valuable when transitioning into sustainable hospitality careers.

  • Project management: project planning, execution, and evaluation skills are highly transferable. 
  • Customer service: effective communication and customer service skills are essential in the hospitality industry and top hotel brands will look for these. 
  • Environmental expertise: professionals with environmental science, sustainability or related backgrounds bring specialized knowledge. 
  • Analytical abilities: strong analytical skills can be used to measure performance against sustainability metrics. 
  • Problem-solving: previous experience in problem-solving and adapting to change can be beneficial. 
  • Leadership and teamwork: leadership skills are always useful and hospitality can help to build a more sustainable world with better-informed leaders.

Networking and industry connections for career transition

Networking and building connections in the sustainable hospitality industry can significantly aid career progression. By engaging with like-minded professionals and organizations, individuals can access valuable opportunities for collaboration, knowledge-sharing, and mentorship, ultimately enhancing their ability to contribute to and thrive in this environmentally-conscious sector.

These connections also foster a sense of community and shared purpose, strengthening the industry’s collective efforts towards sustainability.


Sustainability in the hospitality industry has emerged as a powerful driving force for positive change. As businesses recognize the importance of sustainable practices, they can make the changes necessary to become more eco-friendly, with benefits for businesses and the planet.

If you want to take the first steps toward a career in sustainable hospitality, enroll with Les Roches today. Our degree courses are tailor-made to help you realize your hospitality goals.

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