Master of Science in Marketing and Management for Luxury Tourism
- - 9 months (+6 months internship)
- - 45 US/90 ECTS total credits
- - Internship and Exclusive Brands Week
- - Expert guest faculty
- - Unrivalled network access
- - Bespoke career support
In response to the current circumstances, we have introduced three ‘a la carte’ study options to help you keep your education on track.
They are:
- 100% face-to-face on campus
- Study remotely until you are ready/able to join us on campus – with seamless integration to curriculum
- 100% remote learning at home
*some Graduate remote study options for 2022 intakes are subject to NECHE approval.
Speak to someone
Use this option to arrange a call with one of our specialist advisors.
Get in touch
WhatsApp Chat with us on WhatsApp using the link below.
ChatSpecialize in marketing management for luxury tourism
- Develop a thorough understanding of luxury marketing strategy
- Learn how to develop premium brands
- Acquire the skills and know-how to enable luxury businesses to succeed
- Master the techniques for value creation in luxury
This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.
It will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.
You will immerse yourself in one of the world’s luxury capitals – Marbella – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.
Semester 1
Spain
Short Semester 2
Spain + Exclusive Brands Week
Semester 3
6-month Internship or Applied Research Project
Semester 1
Spain
Short Semester 2
Spain + Exclusive Brands Week
Semester 3
6-month Internship or Applied Research Project
Using a highly focused and practical learning approach, this Master’s equips you with both the practical know-how and the theory to truly excel in this fast-paced, competitive industry with the world’s most premium brands.
Semester 1
Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing and luxury trends.
Short Semester 2
Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.
Semester 3: 6-month Internship or Applied Research Project
A six-month professional internship provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, real-world setting such as in luxury hotels, restaurants or retail outlets.
The theory and practical know-how this Master’s program gives you is best complemented through on-the-job experience.
That’s why we offer a six-month professional internship where you can develop your marketing knowledge in a real-world environment while building your all-important industry network.
We will help you secure an internship that matches the specialist program content, your ambitions and personality. And we will ensure you are fully supported throughout your internship experience.
We believe a well-rounded graduate education blends academic learning with real-world experience. In this program, the latter comes from outstanding access to the luxury industry. We take you to visit top brands in our neighborhood and you get VIP access to Exclusive Brands Week, where the cream of the luxury industry visits campus to offer masterclasses and round table discussions.
We also attract guest speakers to campus from a diverse range of luxury sectors including:
- jewellery
- fashion
- luxury cars
- private banking
- real estate
which gives you the chance to learn from the experts and also provides valuable networking opportunities.
Next intake dates:March 2025 |
Minimum age:21 |
Education:
A Bachelor degree is required.
The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.
Work experience:
Relevant work experience is preferable, but not required.
English level:
If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
- IELTS: overall 6.0 and min. 5.5 in every sub-component*
- TOEFL: Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
- Duolingo 115 with no component under 105
*Only tests taken/issued in an official IELTS testing center are accepted.
Help with your English
Those below the stated official English level can take additional English support classes. We offer intensive programs in Switzerland and Spain.
Learn more here.
This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.
| Academic Expenses | EUR |
| Tuition fees | 27,085 |
| Learning resources | 605 |
| Les Roches for life (career support) | 1,500 |
| Health insurance | 1,175 |
| Exclusive Brands Week | 1,000 |
| Total academic compulsory expenses | 31,365 |
| Living Expenses | EUR |
| Half Board | 3,985 |
| Total living compulsory expenses | 3,985 |
A program that provides that crucial foot in the door
Luxury brands come to our campus to find talent
Unlock a career in luxury with the Les Roches name
At Les Roches, we have an unrivalled reputation and a long history of working with luxury brands, so by joining this program, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.
Career support tailored to you
From the very start of the program and throughout your time at Les Roches, our careers advice experts on the Career Services team will work with you to understand your ambitions and help identify and place you on a career path that suits you.
Unlock a career in luxury with the Les Roches name
At Les Roches, we have an unrivalled reputation and a long history of working with luxury brands, so by joining this program, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.
Career support tailored to you
From the very start of the program and throughout your time at Les Roches, our careers advice experts on the Career Services team will work with you to understand your ambitions and help identify and place you on a career path that suits you.
Masters in Marketing and Management for Luxury Tourism graduates can expect to find work in luxury sectors, including:
- Restaurants
- Hotels
- Travel and tourism
- Fashion and retail
Successful careers launched with the Master's in Marketing and Management for Luxury Tourism
Ana Martín GonzálezF&B Marketing Specialist in Four Seasons Hotel Madrid'Les Roches encourages you to be ambitious, to always believe in yourself and to grow without limits.'
Leandro Martín Velázquez-GazteluReservations Services Executive'To succeed in a global world, it is crucial to know how to adapt to constant changing circumstances, and here is a great environment to learn to do so.'
Our faculty members are hand-picked for their expertise and will give plenty of one-on-one time to provide you with the best possible learning experience.
Ms. María Dolores Martos
Lecturer in Finance
Marbella
As a Finance specialist María Dolores has been part of the Les Roches Faculty since Sept 2019. She teaches undergraduate students, focusing on Finance and Business Planning related topics. Prior to his academic career, she worked for Puente Romano, Starbucks, Sephora and Deloitte, but always teaching at private academies at the same time.
Mr. Carlos Santin
Lecturer of Marketing
Marbella
Carlos has nearly 20 years of experience in omnichannel marketing in several industries. He teaches both undergraduate and postgraduate students, focusing on marketing, digital business, digital transformation. I have a bachelor’s degree in Marketing and two masters degrees in Marketing and Digital Business.
Carlos Zea
Lecturer of Marketing
Marbella
Mr. Carlos Zea has been part of Les Roches since 2005. He holds an MBA in Marketing Management from the University of Houston, and brings decades of work experience in top hotel chains and hospitality management education institutions.
Marbella: learn in luxury
One of the luxury capitals of the world, Marbella is home to high-end hotels, top-class restaurants and luxury retail outlets – a living, breathing classroom perfect for this program.
Where better to soak up the skills and knowledge needed to land a career in luxury?
Our campuses
Crans-Montana, Switzerland
Marbella, Spain
Abu Dhabi, UAE
Masters in tourism management FAQs
What is the best masters degree for tourism management?
The best Masters degree for tourism management is one that enables you to gain expertise through academic knowledge delivered by industry experts. It’s a program that gives you real-world experience at top organizations, teaches you how to develop premium brands, and brings in guest speakers from diverse sectors.
Add in field trips that take you behind the scene of luxury businesses and you have the perfect postgraduate program for those aspiring to lead in luxury – also known as the Les Roches Masters in Marketing and Management for Luxury Tourism.
What is a master in tourism management?
A Masters in tourism management is a program that teaches a range of topics designed to give you the expertise and ability to launch a leadership career in tourism. As an example, our own Masters in Marketing and Management for Luxury Tourism enables students to understand how to build a luxury marketing strategy, how to help luxury brands succeed, and how to create premium value.
As a result, graduates are able to head into leadership roles within luxury tourism, whether that be in hotels, airlines, real estate, or resorts. Choose wisely and a master in tourism management can open up career pathways around the world, working with top brands, governments, silicon valley giants, and independent luxury properties.
Is tourism management a good degree?
It all depends on what your ambitions are. If you want to build a successful career in hospitality, tourism, and the experience industry, then a tourism management degree is the ideal place to start.
A tourism management degree, or taking it a step further and studying a luxury tourism management degree, can prepare you for a leadership career in a range of industries related to travel, experience, luxury, and even tech. Choose the right program at the right hospitality school, and you can also acquire the multicultural fluency and contacts that are crucial for a global career, right from graduation day.