Diploma of Advanced Studies in Food & Beverage Entrepreneurship and Management

2 semesters

20 US / 40 ECTS total credits

Highly applied learning

Immersive field visits France/Italy/Switzerland

Campus

Option to convert to a Master of Advanced Studies ⓘ

Intakes: Spring and Fall

Diploma of Advanced Studies in Food & Beverage Entrepreneurship and Management

2 semesters

Highly applied learning

Immersive field visits France/Italy

Campus

Option to convert to Master of Advanced Studies ⓘ

Intakes: Spring and Fall

A diploma of Advanced Studies in food and beverage for aspiring leaders and entrepreneurs

  • Explore the art of creating extraordinary dining experiences
  • Analyze key trends in F&B operations
  • Learn the essentials of F&B management
  • Gain insights into best practices in customer service

Investigate food & beverage (F&B) operations from the ground up, with modules dedicated to concept development, operational management, customer service, marketing strategies, and much more.

You’ll discover how F&B provides a crucial revenue stream to many hotels, as well as being an attractive platform for entrepreneurship through standalone restaurants and bars.

If you wish to establish your own business, direct hotel F&B services, or manage within the wider F&B sector – including within commercial and institutional catering services – our food and beverage diploma offers the perfect foundation for an exceptionally wide array of career paths.

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Accredited by

Academic Structure

Semester 1

Academic content
+ Immersive field visits

Business Research Project

Or

6-month internship

Become an expert in F&B across 7 modules

1 of 7

International Hospitality Best Practices in Customer Service

In this course, you’ll explore the art of exceptional customer service within the realm of global hospitality.

From personalized interactions to seamless service delivery, you will cultivate the essential skills and knowledge required to excel in customer service.

2 of 7

Food and Beverage Concept Development

Through interactive lectures and hands-on projects, you’ll unravel the secrets behind successful concept ideation, menu design, and operational implementation.

From trend analysis to market research, you’ll be guided in crafting unique and compelling F&B concepts.

3 of 7

Food and Beverage Operation and Trends

Examine the complexities of efficient F&B operations, including inventory management, staff training and guest satisfaction.

You’ll also analyze the latest trends shaping the industry, such as sustainable practices, fusion cuisines, and experiential dining.

4 of 7

Food and Beverage Management Essentials

In this course you’ll learn the fundamental principles and strategies required to excel in managing F&B operations, gaining a deeper understanding of key areas including restaurant revenue management, financial management, cost control, menu planning, and quality assurance.

5 of 7

Entrepreneurial Mindset, Innovation and Value Creation

This course will unleash your entrepreneurial spirit and ignite your ability to innovate and create value in dynamic business landscapes.

Explore strategies for market analysis, business model development, and value proposition creation through a mixture of lectures and practical exercises.

6 of 7

Food Styling for Marketing Visuals

Learn the techniques to create visually stunning and enticing food imagery for marketing campaigns.

Explore the principles of visual storytelling and branding through food, from composition and lighting through to prop selection and color harmony.

7 of 7

Digital Marketing and Leveraging in Social Media Environment

Unlock the secrets of digital marketing success and develop the skills to create effective digital marketing strategies, leverage social media channels, and harness the potential of online advertising.

Specific topics include content creation, community management, and data analytics.

Become an expert in F&B across 7 modules

  • International Hospitality Best Practices in Customer Service
  • Food and Beverage Concept Development
  • Food and Beverage Operation and Trends
  • Food and Beverage Management Essentials
  • Entrepreneurial Mindset, Innovation and Value Creation
  • Food Styling for Marketing Visuals
  • Digital Marketing and Leveraging in Social Media Environment

International Hospitality Best Practices in Customer Service

In this course, you’ll explore the art of exceptional customer service within the realm of global hospitality. From personalized interactions to seamless service delivery, you will cultivate the essential skills and knowledge required to excel in customer service.

Immersive field visits

For this program, your industry exposure comes from a series of visits to important F&B industry players in Europe.

During these visits, you will meet and interact with businesses representing the complete F&B chain, allowing you to discover more about international hospitality best practices, food and beverage concept development, operational trends, and digital marketing strategies.

It’s a chance to connect what you learn in class to the strategic and operational realities you’ll encounter in your professional career, while also growing your industry network

Final semester Internship or Business Research Project

At the end of your taught semester you can choose between a professional internship or Business Research Project to earn your diploma.

Internship

Your six-month professional internship will place you directly into a hospitality setting, enabling you to put to the test what you learned in the previous semester.

This is our recommended option if you did not have significant hospitality industry experience before joining the program.

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Turn your Diploma into a Master of Advanced Studies

Upon successful completion of your diploma in F&B Entrepreneurship & Management, you have the option to study a further semester focused on core hospitality business content.

This, combined with your choice of professional internship or Business Research Project, earns you a Master of Advanced Studies in Hospitality Management with Specialization

Leading brands hire our students

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The Campus

Our Diploma of Advanced Studies in F&B Management is taught at our Crans-Montana campus in Switzerland

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