With a comprehensive suite of online learning modules, supplemented by two immersive weeks on campus, this Executive Diploma of Advanced Studies (DAS) delivers usable knowledge to accelerate your career progression within the food & beverage sector.

Across four taught modules you’ll explore F&B operations from the ground up, with a consistent emphasis on innovative and entrepreneurial thinking. Two Residential Weeks on campus add valuable face-to-face learning and networking, supplemented by an exciting program of masterclasses and guest lectures.

By the conclusion of your studies, you’ll have developed the mindset and competencies needed to identify opportunities, think creatively, and drive innovation in dynamic commercial environments.

Operational Excellence in F&B Management

Acquire the core competencies required to manage F&B operations effectively. The curriculum covers restaurant revenue management, menu design and planning, menu engineering, service styles and service models, as well as all key aspects of financial performance, cost control, and supply chain innovation. Students develop analytical and managerial skills to drive operational efficiency, ensure quality, and enhance profitability across diverse F&B settings.

Customer Experience in Hospitality

Explore the strategic principles and practices that shape exceptional guest experiences in global hospitality settings. Through case studies, applied frameworks, and service design tools, they examine how to craft memorable, differentiated interactions across the customer journey. Journey mapping, experience staging, service recovery, and loyalty programs are key components, equipping students with the skills to design, deliver, and continuously improve service experiences that drive satisfaction, loyalty, and brand value.

Entrepreneurial Mindset, Innovation, and Value Creation in F&B

Develop the mindset and competencies required to identify opportunities, think creatively, and drive innovation in dynamic business environments. Through lectures and experiential learning, they explore market analysis, business model development, and strategic approaches to innovation. Focus on business models, funding, growth strategy, and value proposition for F&B ventures ensures applied relevance and sector-specific depth.

F&B Concept Development and Branding and Sustainable Operations

Explore the intersection of F&B creativity and strategic business thinking. Through interactive lectures and hands-on projects, they examine the process of concept ideation, emerging trend analysis, business planning, and operational execution. Emphasis is placed on aligning food and beverage concepts with market gaps, brand identity, business solution, and target audience. Students refine their creativity and entrepreneurial insight while developing innovative, market-responsive F&B concepts positioned for real-world impact.

Digital Marketing, Visual Storytelling and Content Strategy

Develop strategies to engage audiences and strengthen food and hospitality brands through digital platforms. Learn how to create impactful content, manage communities, leverage online advertising and analytics, and optimize campaigns across social channels. Through hands-on workshops, develop your skills in food styling, photography, visual storytelling, and content creation to create compelling brand experiences that drive engagement and elevate brand perception.

Applied Research Project

Applied research projects are academic investigations designed to address real-world problems. They combine existing knowledge with original, critical, and analytical thinking, resulting in work that demonstrates both a clear understanding of the issue and the ability to develop evidence-based solutions.