Bachelor of Science in Sports Business Management
- - 1-year Preparatory Experiential Year
- - 3-year Bachelor of Science
- - Credits: 180 ECTS
- - Practical Sports Labs Semester
- - 1 semester at the Swiss campus
- - 2 weeks at the Abu Dhabi Campus
- - 2 sports business management internships
WhatsApp Our Bachelor degree incorporates a wealth of activities and experiences to support your classroom learning and boost your professional network
- Exclusive workshops and guest speakers
- Lead and run real sports clubs
- Simulation-based learning with innovative software applications
- Organize Sport events
The Bachelor of Science in Sports Business Management is designed to equip students with the knowledge, skills, and experience needed to excel in the global sports industry.
This program offers a comprehensive understanding of the management, business, and operational aspects of sports organizations and events. Students will gain expertise in sports marketing, finance, data analytics, legal frameworks, and the evolving landscape of sports, including e-sports and sustainable practices. Through experiential learning, applied projects, and internships, graduates will be prepared to lead in diverse roles across the sports sector, from managing professional teams to developing new business ventures in sports.
Preparatory Experiential Year
1 year
Learn morePractical semester
Practice-based Learning through Managing Sport Club and subject under the following categories:
Sports Lab: Management On & Off the Field
• Organisational structure of Sport Entities
• Athlete Support & Logistics
• Sport Events Coordination
• Sport Event Operations & Match-Day Coordination
• Immersive Industry ExposureSports Lab: Business Supporting Sports
• Applied Financial Planning
• Introduction to Applied Sports Marketing
• Revenue Streams in Sport
• Applied Practices: Digital Tools & Artificial IntelligenceSports Lab: Sports and Hospitality
• Fundamentals of Sport Events Industry
• Design of Sport Events Experiences
• Effective CommunicationProfessional internship
Gain valuable hands-on experience through a 20-week internship in a professional environment.
This immersive opportunity allows you to apply the knowledge and skills acquired during your studies, develop industry experience, and build a strong foundation for your future career in sport.
Practical Semester
On-Campus Sports Business Labs
Internship
20-week Sports Business Management Immersion
BSc Year 1
Learn moreSemester 1
Mandatory Courses- Principles of Economics and Global Markets
- Introduction to Management and Organizational Behaviour
- Foundations of Consumer Behavior
- Sustainability Principles in Events
- Financial Literacy for Managers
- Sociology of Contemporary Societies
- Sport Tourism Destination Management
- Sport Marketing Fundamentals
- Applied Sport Science I: Nutrition and Performance
Semester 2
Mandatory Courses
- Geopolitics, Culture and Global Business
- Data Analytics and Applied Statistics
- Research Methods
- Public Relations
- Governance of International & National Sport Organizations
- People & Culture Management in Sport
- Ethics and Responsible Leadership
- Applied Sport Science II: Physical Preparation
Semester 1
Sports Business Foundation
Semester 2
Global Sports Management
BSc Year 2
Learn moreSemester 3
Mandatory Courses
- Strategic Communication and Professional Writing
- Leadership Skills for the Future Workplace
- Diversity, Equity and Inclusion In Societies
- Brand Management and Digital Strategy in Sport
- Sport, Media and the Entertainment Sector
- Building and Leading High-Performance Teams
- Sport, Health and Wellbeing Management
- Applied Sport Science III: Psychology and Mental Performance
Internship
- Sports Business Management Immersion
- 20-week Internship
Semester 3
Sports Marketing and Leadership
Semester 4
Internship
BSc Year 3
Learn moreSemester 5
Mandatory Courses
- Strategic Management of Sport Organizations
- Project Management
- Sustainability and ESG in Organizations
- Stakeholder Management and Negotiation in Sport
- Data Visualization for Insight Development
- Sponsorship Strategy and Brand Partnerships
- Crisis and Risk Management
- Management of Sport Facilities and Venues
Semester 6
Academic Deep Dive
- Entrepreneurship & New Business Models in Sport
- Sport Event Design & Operational Planning
- Legal Frameworks & Ethics in Global Sport
- AI, Data & Smart Technologies in Sport Organizations
- Luxury, Lifestyle & Experience Design in Sport
- Applied Research Project/Capstone or Dissertation
Semester 5
Sports Operations & Sustainability
including 2 weeks in Abu Dhabi
Semester 6
Academic Deep Dive
Preparatory Experiential Year
1 year
Learn more-
Practical semester
Practice-based Learning through Managing Sport Club and subject under the following categories:
Sports Lab: Management On & Off the Field
• Organisational structure of Sport Entities
• Athlete Support & Logistics
• Sport Events Coordination
• Sport Event Operations & Match-Day Coordination
• Immersive Industry ExposureSports Lab: Business Supporting Sports
• Applied Financial Planning
• Introduction to Applied Sports Marketing
• Revenue Streams in Sport
• Applied Practices: Digital Tools & Artificial IntelligenceSports Lab: Sports and Hospitality
• Fundamentals of Sport Events Industry
• Design of Sport Events Experiences
• Effective CommunicationProfessional internship
Gain valuable hands-on experience through a 20-week internship in a professional environment.
This immersive opportunity allows you to apply the knowledge and skills acquired during your studies, develop industry experience, and build a strong foundation for your future career in sport.
Practical Semester
On-Campus Sports Business Labs
Internship
20-week Sports Business Management Immersion
-
BSc Year 1
Learn more-
Semester 1
Mandatory Courses- Principles of Economics and Global Markets
- Introduction to Management and Organizational Behaviour
- Foundations of Consumer Behavior
- Sustainability Principles in Events
- Financial Literacy for Managers
- Sociology of Contemporary Societies
- Sport Tourism Destination Management
- Sport Marketing Fundamentals
- Applied Sport Science I: Nutrition and Performance
Semester 2
Mandatory Courses
- Geopolitics, Culture and Global Business
- Data Analytics and Applied Statistics
- Research Methods
- Public Relations
- Governance of International & National Sport Organizations
- People & Culture Management in Sport
- Ethics and Responsible Leadership
- Applied Sport Science II: Physical Preparation
Semester 1
Sports Business Foundation
Semester 2
Global Sports Management
-
BSc Year 2
Learn more-
Semester 3
Mandatory Courses
- Strategic Communication and Professional Writing
- Leadership Skills for the Future Workplace
- Diversity, Equity and Inclusion In Societies
- Brand Management and Digital Strategy in Sport
- Sport, Media and the Entertainment Sector
- Building and Leading High-Performance Teams
- Sport, Health and Wellbeing Management
- Applied Sport Science III: Psychology and Mental Performance
Internship
- Sports Business Management Immersion
- 20-week Internship
Semester 3
Sports Marketing and Leadership
Semester 4
Internship
-
BSc Year 3
Learn more-
Semester 5
Mandatory Courses
- Strategic Management of Sport Organizations
- Project Management
- Sustainability and ESG in Organizations
- Stakeholder Management and Negotiation in Sport
- Data Visualization for Insight Development
- Sponsorship Strategy and Brand Partnerships
- Crisis and Risk Management
- Management of Sport Facilities and Venues
Semester 6
Academic Deep Dive
- Entrepreneurship & New Business Models in Sport
- Sport Event Design & Operational Planning
- Legal Frameworks & Ethics in Global Sport
- AI, Data & Smart Technologies in Sport Organizations
- Luxury, Lifestyle & Experience Design in Sport
- Applied Research Project/Capstone or Dissertation
Semester 5
Sports Operations & Sustainability
Semester 6
Academic Deep Dive
-
Unique learning opportunities
Exclusive Workshops and Guest Speakers
Participation in international students competitions
Simulation-based learning with innovative software applications
Sports Science Sessions (performance & nutrition)
Sports Technology and Innovation (data analytics, wearable tech)
Sports Immersion Activities
Industry Networking Events
Learn from the best
Our faculty members are hand-picked for their expertise in their chosen fields, bringing significant industry experience plus academic excellence.
In addition, each semester we welcome leading figures from the sports industry and related sectors to share their insights with our students.
Please note: The information shown on this page applies to the 2027 academic year. To access the 2026 academic catalog, please click here.
During the practical Semester, you’ll dive straight into the world of sports management by leading and running real sports clubs, just like professional organizations. Under faculty mentorship, you’ll take on real-world responsibilities—organizing events, managing finances, securing sponsorships, and competing in university-level competitions. Every aspect, from logistics to marketing, will be in your hands, giving you invaluable experience in growing and sustaining a sports organization.
On top of this hands-on learning, you’ll gain direct exposure to the sports industry through site visits, industry partner workshops, and networking with professionals. With real-world experience, internships, and connections from day one, you’ll be well-prepared for leadership roles and ready to stand out in the global sports industry.
Supercharge your resume
In a competitive employment market, experience counts.
With our Sports Business Management degree you’ll get a full year of professional experience in the Sports industry to add to your resume.
That’s certain to get you noticed by employers who want their recruits to hit the ground running.
Develop your intercultural fluency
We will support you to secure excellent internship opportunities that match your ambitions and personality.
We always encourage our students to travel – immersing yourself in a new culture is the best way to develop your language skills and broaden your global outlook.
View the full admission criteria on this page.
This is an illustration of the basic fee structure you can expect per semester. For a full breakdown of fees download a course brochure.
| Academic Expenses | EUR |
| Tuition fees | 17,215 |
| Academic resources, Les Roches for Life career support , Administrative and services fee | 2,410 |
| Health insurance | 970 |
| Total academic compulsory expenses | 20,595 |
| Living Expenses | EUR |
| Residential board | 3,565 |
| Minimum lodging costs (upon availability) | 5,475 |
| Total living compulsory expenses | 9,040 |
Career-seeking students have one or more job offers
Leading brands visit our campuses each year to find talent.
Alumni Worldwide.
Our campuses
Crans-Montana, Switzerland
Marbella, Spain
Abu Dhabi, UAE
