With a comprehensive suite of online learning modules, supplemented by two immersive weeks on campus, this Executive Diploma of Advanced Studies (DAS) delivers usable knowledge to accelerate your career progression within the food & beverage sector.

Across four taught modules you’ll explore F&B operations from the ground up, with a consistent emphasis on innovative and entrepreneurial thinking. Two Residential Weeks on campus add valuable face-to-face learning and networking, supplemented by an exciting program of masterclasses and guest lectures.

By the conclusion of your studies, you’ll have developed the mindset and competencies needed to identify opportunities, think creatively, and drive innovation in dynamic commercial environments.

Operational Excellence in F&B Management

Acquire the core competencies required to manage F&B operations effectively. The curriculum covers restaurant revenue management, menu design and planning, menu engineering, service styles and service models, as well as all key aspects of financial performance, cost control, and supply chain innovation. Students develop analytical and managerial skills to drive operational efficiency, ensure quality, and enhance profitability across diverse F&B settings.

Customer Experience Design

Explore the strategic principles and practices that shape exceptional guest experiences in global hospitality settings. Through case studies, applied frameworks, and service design tools, they examine how to craft memorable, differentiated interactions across the customer journey. Journey mapping, experience staging, service recovery, and loyalty programs are key components, equipping students with the skills to design, deliver, and continuously improve service experiences that drive satisfaction, loyalty, and brand value. 

Entrepreneurial Mindset, Innovation, and Value Creation in F&B

Develop the mindset and competencies required to identify opportunities, think creatively, and drive innovation in dynamic business environments. Through lectures and experiential learning, they explore market analysis, business model development, and strategic approaches to innovation. Focus on business models, funding, growth strategy, and value proposition for F&B ventures ensures applied relevance and sector-specific depth.

F&B Concept Development and Branding

Explore the intersection of F&B creativity and strategic business thinking. Through interactive lectures and hands-on projects, they examine the process of concept ideation, emerging trend analysis, business planning, and operational execution. Emphasis is placed on aligning food and beverage concepts with market gaps, brand identity, business solution, and target audience. Students refine their creativity and entrepreneurial insight while developing innovative, market-responsive F&B concepts positioned for real-world impact.

Digital Marketing and Social Media Strategy

Explore how to harness digital platforms to connect with and engage target audiences. Through interactive lectures and hands-on projects, they develop strategies for content creation, community management, online advertising, and data analytics. From influencers to storytelling and platform optimization, tailored to food and hospitality brands, students learn to craft impactful campaigns that elevate brand presence and drive meaningful customer interaction in the ever-evolving digital landscape

Food Tech, Innovation & Culinary Science

Explore the intersection of gastronomy and technology. Emphasis is placed on smart kitchen technologies, culinary science, and innovation, equipping students with the knowledge to reimagine food production, preparation, and presentation in the modern F&B landscape.

Food Styling, Visual Storytelling & Content Creation

Students immerse themselves in the art of crafting visually compelling food imagery for marketing and branding purposes. Through hands-on practice and expert guidance, they explore composition, lighting, prop styling, and color harmony to convey powerful visual narratives. Studio-style workshops on styling for reels, brand campaigns, and digital menus enhance practical skills, enabling students to create visuals that evoke desire, drive engagement, and elevate brand perception.

Sustainable F&B Operations

Develop a comprehensive understanding of sustainable practices in F&B management, focusing on operational efficiency and long-term value creation. Through the lens of the three pillars of sustainability—social, environmental, and economic—they explore systems and methods that support responsible operations and asset management. Circular kitchens, zero-waste strategies, and responsible sourcing are key components, equipping students to design and execute impactful, future-ready solutions.

Applied Research Project

Applied research projects are academic investigations designed to address real-world problems. They combine existing knowledge with original, critical, and analytical thinking, resulting in work that demonstrates both a clear understanding of the issue and the ability to develop evidence-based solutions.