Diploma of Advanced Studies in Food & Beverage Entrepreneurship and Management
2 semesters
20 US / 40 ECTS total credits
Highly applied learning
Immersive field visits France/Italy/Switzerland
Campus 
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Option to convert to a Master of Advanced Studies ⓘ
Intakes: Spring and Fall
Diploma of Advanced Studies in Food & Beverage Entrepreneurship and Management
2 semesters
Highly applied learning
Immersive field visits France/Italy
Campus
Option to convert to Master of Advanced Studies ⓘ
Intakes: Spring and Fall
A diploma of Advanced Studies in food and beverage for aspiring leaders and entrepreneurs
- Explore the art of creating extraordinary dining experiences
- Analyze key trends in F&B operations
- Learn the essentials of F&B management
- Gain insights into best practices in customer service
Investigate food & beverage (F&B) operations from the ground up, with modules dedicated to concept development, operational management, customer service, marketing strategies, and much more.
You’ll discover how F&B provides a crucial revenue stream to many hotels, as well as being an attractive platform for entrepreneurship through standalone restaurants and bars.
If you wish to establish your own business, direct hotel F&B services, or manage within the wider F&B sector – including within commercial and institutional catering services – our food and beverage diploma offers the perfect foundation for an exceptionally wide array of career paths.
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Academic Structure
Semester 1
Academic content
+ Immersive field visits
Business Research Project
Or
6-month internship
Become an expert in F&B across 7 modules
1 of 7
International Hospitality Best Practices in Customer Service
In this course, you’ll explore the art of exceptional customer service within the realm of global hospitality.
From personalized interactions to seamless service delivery, you will cultivate the essential skills and knowledge required to excel in customer service.
2 of 7
Food and Beverage Concept Development
Through interactive lectures and hands-on projects, you’ll unravel the secrets behind successful concept ideation, menu design, and operational implementation.
From trend analysis to market research, you’ll be guided in crafting unique and compelling F&B concepts.
3 of 7
Food and Beverage Operation and Trends
Examine the complexities of efficient F&B operations, including inventory management, staff training and guest satisfaction.
You’ll also analyze the latest trends shaping the industry, such as sustainable practices, fusion cuisines, and experiential dining.
4 of 7
Food and Beverage Management Essentials
In this course you’ll learn the fundamental principles and strategies required to excel in managing F&B operations, gaining a deeper understanding of key areas including restaurant revenue management, financial management, cost control, menu planning, and quality assurance.
5 of 7
Entrepreneurial Mindset, Innovation and Value Creation
This course will unleash your entrepreneurial spirit and ignite your ability to innovate and create value in dynamic business landscapes.
Explore strategies for market analysis, business model development, and value proposition creation through a mixture of lectures and practical exercises.
6 of 7
Food Styling for Marketing Visuals
Learn the techniques to create visually stunning and enticing food imagery for marketing campaigns.
Explore the principles of visual storytelling and branding through food, from composition and lighting through to prop selection and color harmony.
7 of 7
Digital Marketing and Leveraging in Social Media Environment
Unlock the secrets of digital marketing success and develop the skills to create effective digital marketing strategies, leverage social media channels, and harness the potential of online advertising.
Specific topics include content creation, community management, and data analytics.
Become an expert in F&B across 7 modules
- International Hospitality Best Practices in Customer Service
- Food and Beverage Concept Development
- Food and Beverage Operation and Trends
- Food and Beverage Management Essentials
- Entrepreneurial Mindset, Innovation and Value Creation
- Food Styling for Marketing Visuals
- Digital Marketing and Leveraging in Social Media Environment
International Hospitality Best Practices in Customer Service
In this course, you’ll explore the art of exceptional customer service within the realm of global hospitality. From personalized interactions to seamless service delivery, you will cultivate the essential skills and knowledge required to excel in customer service.
Food and Beverage Concept Development
Through interactive lectures and hands-on projects, you’ll unravel the secrets behind successful concept ideation, menu design, and operational implementation. From trend analysis to market research, you’ll be guided in crafting unique and compelling F&B concepts.
Food and Beverage Operation and Trends
Examine the complexities of efficient F&B operations, including inventory management, staff training and guest satisfaction. You’ll also analyze the latest trends shaping the industry, such as sustainable practices, fusion cuisines, and experiential dining.
Food and Beverage Management Essentials
In this course you’ll learn the fundamental principles and strategies required to excel in managing F&B operations, gaining a deeper understanding of key areas including restaurant revenue management, financial management, cost control, menu planning, and quality assurance.
Entrepreneurial Mindset, Innovation and Value Creation
This course will unleash your entrepreneurial spirit and ignite your ability to innovate and create value in dynamic business landscapes. Explore strategies for market analysis, business model development, and value proposition creation through a mixture of lectures and practical exercises.
Food Styling for Marketing Visuals
Learn the techniques to create visually stunning and enticing food imagery for marketing campaigns. Explore the principles of visual storytelling and branding through food, from composition and lighting through to prop selection and color harmony.
Digital Marketing and Leveraging in Social Media Environment
Unlock the secrets of digital marketing success and develop the skills to create effective digital marketing strategies, leverage social media channels, and harness the potential of online advertising.
Specific topics include content creation, community management, and data analytics.
Immersive field visits
For this program, your industry exposure comes from a series of visits to important F&B industry players in Europe.
During these visits, you will meet and interact with businesses representing the complete F&B chain, allowing you to discover more about international hospitality best practices, food and beverage concept development, operational trends, and digital marketing strategies.
It’s a chance to connect what you learn in class to the strategic and operational realities you’ll encounter in your professional career, while also growing your industry network
Final semester Internship or Business Research Project
At the end of your taught semester you can choose between a professional internship or Business Research Project to earn your diploma.
Internship
Your six-month professional internship will place you directly into a hospitality setting, enabling you to put to the test what you learned in the previous semester.
This is our recommended option if you did not have significant hospitality industry experience before joining the program.
Business Research Project
Working with a partner company, you will tackle a real-world business challenge, drawing upon the skills and knowledge you learned in class.
This is our recommended option if you already accrued hospitality experience before joining the program.
Admission Information
Next intake dates:
March 2025
September 2025
Minimum age:
21 years
Professional Experience:
With a degree: Minimum 2 years experience
Without a degree: Minimum 5 years experience
Qualifications:
Bachelor degree desirable.
English level:
If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
- IELTS: overall 6.0 and min. 5.5 in every sub-component*
- TOEFL: Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
- Duolingo 115 with no component under 105
*Only tests taken/issued in an official IELTS testing center are accepted.
Help with your English
Those below the stated official English level can take additional English support classes. We offer intensive programs in Switzerland and Spain.
Learn more here.
Fees
This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.
Crans Montana
| Academic Expenses | CHF |
| Tuition fees | 18,700 |
| Learning resources and practical arts apparel | 570 |
| Les Roches for life career support | 1,500 |
| Health and accident insurance | 1,785 |
| Immersive experience | 3,200 |
| Total | 25,755 |
| Living Expenses | CHF |
| Flexible board | 3,800 |
| Total | 3,800 |
Turn your Diploma into a Master of Advanced Studies
Upon successful completion of your diploma in F&B Entrepreneurship & Management, you have the option to study a further semester focused on core hospitality business content.
This, combined with your choice of professional internship or Business Research Project, earns you a Master of Advanced Studies in Hospitality Management with Specialization
Leading brands hire our students
Download a brochure
The Campus
Our Diploma of Advanced Studies in F&B Management is taught at our Crans-Montana campus in Switzerland
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FAQs
What is a diploma in food and beverage management?
A Diploma in F&B Entrepreneurship and Management at Les Roches is a one semester (six months) study program that looks at food & beverage (F&B) operations from the ground up, with modules dedicated to concept development, operational management, customer service, marketing strategies, and much more.
You’ll discover how F&B provides a crucial revenue stream to many hotels, as well as being an attractive platform for entrepreneurship through standalone restaurants and bars. The program includes immersive field visits and, at the end of your taught semester, you will undertake a six-month professional internship or business research project.
What career opportunities are available after completing a diploma of advanced studies in food and beverage management?
Our diploma of advanced studies offers the perfect foundation for an exceptionally wide array of career paths. For example, you may wish to establish your own business, for which modules such as ‘Entrepreneurship Mindset, Innovation and Value Creation’ will provide essential knowledge.
Alternatively, you may wish to pursue a corporate career directing hotel F&B services, or managing within the wider F&B sector – including within commercial and institutional catering services. In this case, modules such as ‘Food & Beverage Management Essentials’ will set you on the right path.
For career-focused students, the entrepreneurial modules will also be extremely useful in a fast moving and highly competitive industry, where possession of an entrepreneurial mindset is much prized.
What are the benefits of studying a diploma in food and beverage management?
Having a specialized diploma demonstrates to prospective employers that you’ll arrive with a solid foundation of F&B industry knowledge, enabling you to hit the ground running. With intense competition for the best roles, this could prove your unfair advantage in the job market.
Equally, if you have entrepreneurial ambitions within the F&B sector, what you learn with Les Roches should prove invaluable in avoiding the strategic and operational missteps that derail a high proportion of new businesses in their early years.
How to turn this diploma into a Master’s
Upon successful completion of your Diploma of Advanced Studies in F&B Entrepreneurship & Management, you have the option to study a further semester focused on core hospitality business content. This, combined with your choice of professional internship or Business Research Project, earns you a Master of Advanced Studies in Hospitality Management with Specialization
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