Bachelor of Science in Sports Business Management
- - 4 years
- - Credits: Minimum 120 US / 180 ECTS
- - 2 months at the Swiss Campus
- - 2 weeks at the Abu Dhabi Campus
- - 2 sports business management internships
- - Practical Sports Labs Semester
WhatsApp Our Bachelor degree incorportaes a wealth of activities and experiences to support your classroom learning and boost your professional network
- Exclusive Workshops and Guest Speakers
- Participation in international students competitions
- Simulation-based learning with innovative software applications
- Sports Immersion Activities and mini tournaments
The Bachelor of Science in Sports Business Management is designed to equip students with the knowledge, skills, and experience needed to excel in the global sports industry.
This program offers a comprehensive understanding of the management, business, and operational aspects of sports organizations and events. Students will gain expertise in sports marketing, finance, data analytics, legal frameworks, and the evolving landscape of sports, including e-sports and sustainable practices. Through experiential learning, applied projects, and internships, graduates will be prepared to lead in diverse roles across the sports sector, from managing professional teams to developing new business ventures in sports.
Experiential Year
1 year
Learn morePractical semester
During the Practical Semester, you’ll dive straight into the world of sports management by leading and running real sports clubs, just like professional organizations. Under faculty mentorship, you’ll take on real-world responsibilities—organizing events, managing finances, securing sponsorships, and competing in university-level competitions.
Professional internship
Companies flock to Les Roches to hire our Bachelor’s students as interns, so you’ll have the world at your disposal when choosing your first internship.
Being placed within an operational environment gives you a fully grounded, everyday context in which to deploy the skills and competencies you learned in your first semester.
Practial Semester
On-Campus Sports Business Labs
Internship
Six-months Sports Business Management Immersion
Bachelor Year 1
Learn moreSemester 1
Mandatory Courses- Socioeconomics of sports
- Sport marketing fundamentals
- Sociology
- Hospitality and sports – destination management
- Financial accounting
- Public relations and social media management
- Science I – nutrition and performance
Semester 2
Mandatory Courses
- Geopolitics and cultural interactions
- International and national sport organizations
- Managerial accounting in sport businesses
- Data analytics and applied statistics
- Research methods
- Talent development
- Science and techniques in sport II – physical preparation
Semester 1
Sports Business Foundation
Semester 2
Global Sports Management
including 2 months in Crans-Montana
Bachelor Year 2
Learn moreSemester 3
Mandatory Courses
- Branding and digital marketing in sports
- Entertainment and media industry
- Academic Communic. Skills
- Diversity, equity &inclusion
- Building and leading teams to success
- Sport, health and wellbeing
- Science III – Psychology and mental preparation
Semester 4
Internship- Sports Business Management Immersion
- Six-month Internship
Semester 3
Sports Marketing and Leadership
Semester 4
Internship
Bachelor Year 3
Learn moreSemester 5
Mandatory Courses
- Sponsoring in sport business
- The business of E-sport
- Corporate finance and investments
- Contracts negotiations and stakeholder management
- Applied Project Management
- Management of sport infrastructures
- Sustainability and sustainable practice
Semester 6
-
- Option 1: Professional immersion
Six-month Work Experience + Work-Based Research + Reflection Report
OR
- Option 2: Academic Deep Dive
Bachelor Dissertation + Electives
Semester 5
Sports Operations & Sustainability
including 2 weeks in Abu Dhabi
Semester 6
Real World Application (Work-Based Research or Academic Deep Dive)
Experiential Year
1 year
Learn more-
Practical semester
During the Practical Semester, you’ll dive straight into the world of sports management by leading and running real sports clubs, just like professional organizations. Under faculty mentorship, you’ll take on real-world responsibilities—organizing events, managing finances, securing sponsorships, and competing in university-level competitions.
Professional internship
Companies flock to Les Roches to hire our Bachelor’s students as interns, so you’ll have the world at your disposal when choosing your first internship.
Being placed within an operational environment gives you a fully grounded, everyday context in which to deploy the skills and competencies you learned in your first semester.
Practial Semester
On-Campus Sports Business Labs
Internship
Six-months Sports Business Management Immersion
-
Bachelor Year 1
Learn more-
Semester 1
Mandatory Courses- Socioeconomics of sports
- Sport marketing fundamentals
- Sociology
- Hospitality and sports – destination management
- Financial accounting
- Public relations and social media management
- Science I – nutrition and performance
Semester 2
Mandatory Courses
- Geopolitics and cultural interactions
- International and national sport organizations
- Managerial accounting in sport businesses
- Data analytics and applied statistics
- Research methods
- Talent development
- Science and techniques in sport II – physical preparation
Semester 1
Sports Business Foundation
Semester 2
Global Sports Management
-
Bachelor Year 2
Learn more-
Semester 3
Mandatory Courses
- Branding and digital marketing in sports
- Entertainment and media industry
- Academic Communic. Skills
- Diversity, equity &inclusion
- Building and leading teams to success
- Sport, health and wellbeing
- Science III – Psychology and mental preparation
Semester 4
Internship- Sports Business Management Immersion
- Six-month Internship
Semester 3
Sports Marketing and Leadership
Semester 4
Internship
-
Bachelor Year 3
Learn more-
Semester 5
Mandatory Courses
- Sponsoring in sport business
- The business of E-sport
- Corporate finance and investments
- Contracts negotiations and stakeholder management
- Applied Project Management
- Management of sport infrastructures
- Sustainability and sustainable practice
Semester 6
-
- Option 1: Professional immersion
Six-month Work Experience + Work-Based Research + Reflection Report
OR
- Option 2: Academic Deep Dive
Bachelor Dissertation + Electives
Semester 5
Sports Operations & Sustainability
Semester 6
Real World Application (Work-Based Research or Academic Deep Dive)
-
Unique learning opportunities
Exclusive Workshops and Guest Speakers
Participation in international students competitions
Simulation-based learning with innovative software applications
Sports Science Sessions (performance & nutrition)
Sports Technology and Innovation data analytics, wearable tech)
Sports Immersion Activities and mini tournaments
Industry Networking Events
Learn from the best
Our faculty members are hand-picked for their expertise in their chosen fields, bringing significant industry experience plus academic excellence.
In addition, each semester we welcome leading figures from the sports industry and related sectors to share their insights with our students.
During the Practical Semester, you’ll dive straight into the world of sports management by leading and running real sports clubs, just like professional organizations. Under faculty mentorship, you’ll take on real-world responsibilities—organizing events, managing finances, securing sponsorships, and competing in university-level competitions. Every aspect, from logistics to marketing, will be in your hands, giving you invaluable experience in growing and sustaining a sports organization.
On top of this hands-on learning, you’ll gain direct exposure to the sports industry through site visits, industry partner workshops, and networking with professionals. With real-world experience, internships, and connections from day one, you’ll be well-prepared for leadership roles and ready to stand out in the global sports industry.
Supercharge your resume
In a competitive employment market, experience counts.
With our Sports Business Management degree you’ll get a full year of professional experience in the Sports industry to add to your resume.
That’s certain to get you noticed by employers who want their recruits to hit the ground running.
Develop your intercultural fluency
We will support you to secure excellent internship opportunities that match your ambitions and personality.
We always encourage our students to travel – immersing yourself in a new culture is the best way to develop your language skills and broaden your global outlook.
Boost your employability
You can opt to undertake a Work-Based Research as an alternative to a Bachelor dissertation, giving you the chance to work hand-in-hand with a sports business establishment on a real-world business scenario.
We coordinate with our partner companies to devise impactful projects enabling you to sharpen skills that will enhance your future employability.
Deploy your talents
This exercise will test your newly-acquired research and analytical skills, while also challenging you to think innovatively in order to devise creative solutions.
At the project’s conclusion you will present your findings and recommendations directly to your ‘client’.
Next intakes dates:September 2025 |
Minimum age:17 years old. |
Education:
Please see ENIC-NARIC for more details.
- International Baccalaureate Diploma
- Swiss Diplomas – Maturité gymnasiale/fédérale/professionnelle/spécialisée: successful completion
- A-Levels
- French Baccalauaréat Diplomas
- Senior American high school diploma or equivalent
Other Credentials – Other higher secondary education credentials are accepted. Please contact the Admissions office for further details admissions@lesroches.edu
Sports work experience
Students with work experience in sports industry may be eligible for exemption from the Experiential Year, which is designed to meet the Swiss admission requirement of one year of relevant work experience. In this case, a vocational high school diploma or post secondary vocational studies may be eligible
English level:
If English is not your first language, or if you have not spent the last two years studying in a school where English is the primary language of instruction, please enclose a copy of one of the following: ∙
- International English Language Test (IELTS): 5.5 overall (min. 5.0 in every subcomponent) Only tests taken/issued in an official IELTS testing center are accepted.
- Test of English as a Foreign Language (TOEFL): Internet-based 70 or paper-based 525
- First Cambridge Exam: Grade C
- Duolingo 110 with no component under 100
Help with your English
Those below the stated official English level can take additional English support classes.
Learn more here.
This is an illustration of the basic fee structure you can expect per semester. For a full breakdown of fees download a course brochure.
| Academic Expenses | EUR |
| Tuition fees | 19,667 |
| Learning resources and practical arts apparel | 632 |
| Les Roches for life (career support) | 300 |
| Health and accident insurance | 750 |
| Total academic compulsory expenses | 21,349 |
| Living Expenses | EUR |
| Residential board | 3,138 |
| Minimum lodging costs (upon availability) | 3,189 |
| Total living compulsory expenses | 6,327 |
Career-seeking students have one or more job offers on graduation day
Leading brands visit our campuses each year to find talent.
Alumni Worldwide.
Our campuses
Crans-Montana, Switzerland
Marbella, Spain
Abu Dhabi, UAE
