Executive Diploma of Advanced Studies in Marketing for Luxury Tourism
6 months + Applied research project
4 modules
20 US / 40 ECTS total credits
Highly applied learning
Location: Blended Online + Residential/Exclusive Brands Weeks in Marbella
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Intakes: Fall
Executive Diploma of Advanced Studies in Marketing for Luxury Tourism
4 modules
Highly applied learning
Location: Blended Online + Residential/Exclusive Brands Weeks in Marbella
Intake: Fall
Executive Diploma of Advanced Studies in marketing that will make you think like a luxury expert
- Self-paced study you can fit alongside your present role
- Interactive lectures and hands-on projects with expert faculty
- High level marketing content focused on the luxury sector
- Opportunity to participate in Exclusive Brands Week (Marbella)
Blending online learning with exceptional on-campus experiences, this Executive Diploma of Advanced Studies (DAS) delivers usable knowledge that will accelerate your career in luxury marketing.
The bespoke taught modules enable you to explore new marketing tools, innovative trends and new technologies. You’ll analyze the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer – with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
By the program’s conclusion, you’ll be ready to lead marketing projects and develop effective strategies for luxury brands, helping to strengthen brand loyalty and build long-term value.
Accredited by 
Academic Structure
Semester 1
Academic content
+ Residential Week in Marbella
+ Exclusive Brands Week
Applied Research Project
An intensive marketing education across
4 modules
1 of 6
Module 1
Understanding Luxury Tourism
+ Residential Week in Marbella
2 of 6
Module 2
Sustainable Luxury & Ethics
Luxury Fashion and Lifestyle Trends
Experiential Marketing
3 of 6
Module 3
Digital Marketing and Innovation
Data Analytics for Decision Making
Customer Relationship Management in Luxury
4 of 6
Module 4
Exclusive Brands Week in Marbella
+ Residential Week project.
An intensive marketing education across 4 modules
- Module 1
- Module 2
- Module 3
- Module 4
Module 1
This course explores marketing as a strategic business function by explaining how companies analyze and use marketing information. You’ll look at marketing components such as segmentation, targeting, positioning, designing, pricing, and promoting.
Module 2
Experiential marketing is about engaging customers through all five senses and embracing individuals as highly perceptive human beings. In this course you will learn how every product and service needs to be engaging in experiential marketing.
Module 3
This course provides insights into fashion, covering both its historic development and its contemporary challenges and opportunities. Topics also include production and distribution; plus cultural and other demographic influences that influence fashion marketing.
Module 4
This course will teach you what you need to operate a customer relationship management (CRM) system successfully, covering areas such as data analysis, customer retention, customer lifetime value, customer lifecycle, customer journey, and CRM architecture.
Live the Les Roches experience
Immerse yourself in the Les Roches way of life during an exclusive Residential Week at our Marbella campus.
This experience blends academic insight with real-world exposure through lectures on Module 1: Understanding Luxury Tourism, inspiring talks from top industry guest speakers, and curated field trips to leading luxury tourism destinations.
A unique opportunity to connect with the heart of the industry and the spirit of Les Roches.
In addition, as an executive student, you’ll receive VIP access to Exclusive Brands Week, where the cream of the luxury industry visits our Marbella campus to offer masterclasses and round table discussions.
Final Module
Applied Research Project
Applied Research Project
Applied research projects are academic investigations designed to address real-world problems. They combine existing knowledge with original, critical, and analytical thinking, resulting in work that demonstrates both a clear understanding of the issue and the ability to develop evidence-based solutions.
Admission Information
View the full admission criteria on this page.
Fees
This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.
Marbella
| Academic Expenses | 4 modules |
| Tuition fees | 18,705 |
| Immersive Experience, Les Roches for life career support, Administrative and services fee | 2,675 |
| Total | 21,380 |
| Living Expenses | EUR |
| Full board with accommodation and transfer | Individual week on campus |
| Accomodation and transfers* | 890 |
| Full board | 400 |
| Total Expenses of accommodation, transfer and full board | 1,290 |
| Living Expenses | EUR |
| Half board without accommodation and without transfer | Individual week on campus |
| Half board** | 145 |
| Total Expenses of half board without accommodation or transfer | 145 |
** For students without accommodation purchased through Les Roches Marbella, half board is compulsory.
Leading brands hire our students
Download a brochure
The Campus
Our Executive Diploma of Advanced Studies in Marketing for Luxury Tourism is taught at our Marbella campus
FAQs
What is a diploma in tourism management?
A diploma in tourism management would offer a more general curriculum related to the tourism sector.
With this Diploma of Advanced Studies in Marketing for Luxury Tourism you have a much more focused and specialized curriculum centered on the role of the marketer within the luxury tourism segment.
If luxury is your passion, and marketing is the career path you are interested in, this program delivers what you need to succeed.
What is a Marketing Management Diploma?
The Diploma of Advanced Studies in Marketing for Luxury Tourism from Les Roches is a one semester (six months) study program that will teach you the skills of marketing management as they relate to the luxury tourism and hospitality industry.
You will study topics including customer relationship management, strategic data analytics and agile digital marketing, among others.
The program includes a Exclusive Brands Week and, at the end of your taught semester, you will undertake a six-month professional internship or applied research project.
What are the benefits of a marketing diploma?
The key benefit of studying a marketing diploma is that you’ll acquire career-focused marketing knowledge within a condensed time frame – six months in the case of this Diploma of Advanced Studies.
Marketing is a highly specialized profession, especially in this digital age which has added opportunity and complexity in equal measure. This is particularly true of a highly competitive segment such as luxury tourism, where winning the customers’ hearts and minds is absolutely crucial.
What are the career opportunities in luxury tourism marketing?
This is an area of the marketing profession which is in high demand. Why? Because luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
After successfully completing this diploma you can expect to find opportunities opening up within several areas of the luxury business, including:
- Luxury hotels
- Travel and tourism
- Fashion and retail
What skills will I develop in this program?
With this program you’ll analyze the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Your skills will then develop from the theoretical to the practical, as your program closes with a choice of professional internship or business research project.
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