Executive Diploma of Advanced Studies in Marketing for Luxury Tourism
4 modules
20 US / 40 ECTS total credits
Highly applied learning
Exclusive Brands Week & Immersive Field Visits
Campus 
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Intakes: Spring and Fall
Executive Diploma of Advanced Studies in Marketing for Luxury Tourism
2 semesters
Highly applied learning
Exclusive brands week & immersive field visits
Campus
Intakes: Spring and Fall
Executive Diploma of Advanced Studies in marketing that will make you think like a luxury expert
- Develop a thorough understanding of luxury marketing strategy
- Learn how to develop premium brands
- Acquire the skills and know-how to enable luxury businesses to succeed
- Master the techniques for value creation in luxury
Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.
The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Accredited by 
Academic Structure
Semester 1
Academic content
+ Exclusive Brands Week
Applied Research Project
An intensive marketing education across
4 modules
1 of 6
Module 1
Understanding Luxury Tourism
+ Residential Week in Marbella
2 of 6
Module 2
Sustainable Luxury & Ethics
Luxury Fashion and Lifestyle Trends
Experiential Marketing
3 of 6
Module 3
Digital Marketing and Innovation
Data Analytics for Decision Making
Customer Relationship Management in Luxury
4 of 6
Module 4
Exclusive Brands Week in Marbella
+ Residential Week project.
An intensive marketing education across 4 modules
- Module 1
- Module 2
- Module 3
- Module 4
Module 1
This course explores marketing as a strategic business function by explaining how companies analyze and use marketing information. You’ll look at marketing components such as segmentation, targeting, positioning, designing, pricing, and promoting.
Module 2
Experiential marketing is about engaging customers through all five senses and embracing individuals as highly perceptive human beings. In this course you will learn how every product and service needs to be engaging in experiential marketing.
Module 3
This course provides insights into fashion, covering both its historic development and its contemporary challenges and opportunities. Topics also include production and distribution; plus cultural and other demographic influences that influence fashion marketing.
Module 4
This course will teach you what you need to operate a customer relationship management (CRM) system successfully, covering areas such as data analysis, customer retention, customer lifetime value, customer lifecycle, customer journey, and CRM architecture.
Immersive field visits
Marbella’s status as an international luxury resort puts numerous world renowned brands in our neighborhood.
Your field visits offer a careful-curated series of visits to several of these key industry players.
During these visits, you will meet and interact with senior marketers and management, giving you the opportunity to discover more about marketing in a real-world setting.
Throughout this immersive experience, you will connect what you learn in class to the strategic and operational realities you’ll encounter in your leadership career, while also growing your industry network.
Final Module
Applied Research Project
Applied Research Project
Applied research projects are academic investigations designed to address real-world problems. They combine existing knowledge with original, critical, and analytical thinking, resulting in work that demonstrates both a clear understanding of the issue and the ability to develop evidence-based solutions.
Admission Information
Intakes:
Spring and Fall
Minimum age:
Minimum age not applicable provided that all other admission requirements are met
Professional Experience:
Minimum 4 years of professional experience
Qualifications:
Bachelor degree desirable.
English level:
If English is not your first language, or if you have not spent the last two years working in a company where English is the primary language, please enclose a copy of one of the following:
- IELTS: overall 6.0 and min. 5.5 in every sub-component*
- TOEFL: Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
- Duolingo 115 with no component under 105
*Only tests taken/issued in an official IELTS testing center are accepted.
Fees
This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.
Marbella
| Academic Expenses | 4 modules |
| Tuition fees | 18,705 |
| Immersive Experience, Les Roches for life career support, Administrative and services fee | 2,675 |
| Total | 21,380 |
| Living Expenses | EUR |
| Full board with accommodation and transfer | Individual week on campus |
| Accomodation and transfers* | 890 |
| Full board | 400 |
| Total Expenses of accommodation, transfer and full board | 1,290 |
| Living Expenses | EUR |
| Half board without accommodation and without transfer | Individual week on campus |
| Half board** | 145 |
| Total Expenses of half board without accommodation or transfer | 145 |
** For students without accommodation purchased through Les Roches Marbella, half board is compulsory.
Leading brands hire our students
Download a brochure
The Campus
Our Executive Diploma of Advanced Studies in Marketing for Luxury Tourism is taught at our Marbella campus
FAQs
What is a diploma in tourism management?
A diploma in tourism management would offer a more general curriculum related to the tourism sector.
With this Diploma of Advanced Studies in Marketing for Luxury Tourism you have a much more focused and specialized curriculum centered on the role of the marketer within the luxury tourism segment.
If luxury is your passion, and marketing is the career path you are interested in, this program delivers what you need to succeed.
What is a Marketing Management Diploma?
The Diploma of Advanced Studies in Marketing for Luxury Tourism from Les Roches is a one semester (six months) study program that will teach you the skills of marketing management as they relate to the luxury tourism and hospitality industry.
You will study topics including customer relationship management, strategic data analytics and agile digital marketing, among others.
The program includes a Exclusive Brands Week and, at the end of your taught semester, you will undertake a six-month professional internship or applied research project.
What are the benefits of a marketing diploma?
The key benefit of studying a marketing diploma is that you’ll acquire career-focused marketing knowledge within a condensed time frame – six months in the case of this Diploma of Advanced Studies.
Marketing is a highly specialized profession, especially in this digital age which has added opportunity and complexity in equal measure. This is particularly true of a highly competitive segment such as luxury tourism, where winning the customers’ hearts and minds is absolutely crucial.
What are the career opportunities in luxury tourism marketing?
This is an area of the marketing profession which is in high demand. Why? Because luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
After successfully completing this diploma you can expect to find opportunities opening up within several areas of the luxury business, including:
- Luxury hotels
- Travel and tourism
- Fashion and retail
What skills will I develop in this program?
With this program you’ll analyze the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Your skills will then develop from the theoretical to the practical, as your program closes with a choice of professional internship or business research project.
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