Diploma of Advanced Studies in Marketing for Luxury Tourism

2 semesters

20 US / 40 ECTS total credits

Highly applied learning

Exclusive Brands Week & Immersive Field Visits

Campus

Option to convert to a Master of Advanced Studies ⓘ

Intakes: Spring and Fall

Diploma of Advanced Studies in Marketing for Luxury Tourism

2 semesters

Highly applied learning

Exclusive brands week & immersive field visits

Campus

Option to convert to Master of Advanced Studies ⓘ

Intakes: Spring and Fall

A Diploma of Advanced Studies in marketing that will make you think like a luxury expert

  • Develop a thorough understanding of luxury marketing strategy
  • Learn how to develop premium brands
  • Acquire the skills and know-how to enable luxury businesses to succeed
  • Master the techniques for value creation in luxury

Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.

Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.

The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.

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Accredited by

Academic Structure

Semester 1

Academic content
+ Exclusive Brands Week

Business Research Project

Or

6-month Internship

An intensive marketing education across 7 modules

1 of 6

Marketing Concepts

This course explores marketing as a strategic business function by explaining how companies analyze and use marketing information. 

You’ll look at marketing components such as segmentation, targeting, positioning, designing, pricing, and promoting.

2 of 6

Experiential Marketing

Experiential marketing is about engaging customers through all five senses and embracing individuals as highly perceptive human beings.

In this course you will learn how every product and service needs to be engaging in experiential marketing.

3 of 6

Luxury Fashion and Lifestyle Trends

This course provides insights into fashion, covering both its historic development and its contemporary challenges and opportunities.

Topics also include production and distribution; plus cultural and other demographic influences that influence fashion marketing.

4 of 6

Customer Relationship Management in Luxury

This course will teach you what you need to operate a customer relationship management (CRM) system successfully, covering areas such as data analysis, customer retention, customer lifetime value, customer lifecycle, customer journey, and CRM architecture.

5 of 6

Agile digital marketing for Luxury Business

This course teaches you how to use digital technology as a marketing tool to create value to customers.

You’ll discover how to create a target buyer persona and how to obtain reliable data from different sources in order to establish an omnichannel business.

6 of 6

Sustainable Luxury and Ethics

As well as providing an overview of key innovative and sustainable trends in the luxury hospitality sector, this course also features a practical component that will test your ability to analyze, develop, and recommend strategic CSR in a luxury organization.

7 of 7

Strategic Data Analytics for Decision Making

Develop the skills required to understand and interpret quantitative data.

You’ll look at disciplines such as statistical terminology and techniques, inferential statistics and probability theory, while also examining how quantitative data analytics impact managerial judgments.

An intensive marketing education across 7 modules

  • Marketing Concepts
  • Experiential Marketing
  • Luxury Fashion and Lifestyle Trends
  • Customer Relationship Management in Luxury
  • Agile digital marketing for Luxury Business
  • Sustainable Luxury and Ethics
  • Strategic Data Analytics for Decision Making

Marketing Concepts

This course explores marketing as a strategic business function by explaining how companies analyze and use marketing information.  You’ll look at marketing components such as segmentation, targeting, positioning, designing, pricing, and promoting.

Immersive field visits

Marbella’s status as an international luxury resort puts numerous world renowned brands in our neighborhood.

Your field visits offer a careful-curated series of visits to several of these key industry players.

During these visits, you will meet and interact with senior marketers and management, giving you the opportunity to discover more about marketing in a real-world setting.

Throughout this immersive experience, you will connect what you learn in class to the strategic and operational realities you’ll encounter in your leadership career, while also growing your industry network.

Final semester Internship or Business Research Project

At the end of your taught semester you can choose between a professional internship or Business Research Project to earn your diploma.

Internship

Your six-month professional internship will place you directly into a hospitality setting, enabling you to put to the test what you learned in the previous semester.

This is our recommended option if you did not have significant hospitality industry experience before joining the program.

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Turn your Diploma into a Master of Advanced Studies

Upon successful completion of your diploma in marketing management in luxury tourism, you have the option to study a further semester focused on core hospitality business content.

This, combined with your choice of professional internship or Business Research Project, earns you a Master of Advanced Studies in Hospitality Management with Specialization.

Leading brands hire our students

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The Campus

Our Diploma of Advanced Studies in Marketing for Luxury Tourism is taught at our Marbella campus

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