Diploma of Advanced Studies in Marketing Management in Luxury Tourism
2 semesters
20 US / 40 ECTS total credits
Highly applied learning
Exclusive Brands Week & Immersive Field Visits
Campus 
Speak to someone
Option to convert to a Master of Advanced Studies ⓘ
Intakes: Spring and Fall
Diploma of Advanced Studies in Marketing Management in Luxury Tourism
2 semesters
Highly applied learning
Exclusive Brands Week & immersive field visits
Campus
Option to convert to Master of Advanced Studies ⓘ
Intakes: Spring and Fall
A Diploma of Advanced Studies in marketing that will make you think like a luxury expert
- Develop a thorough understanding of luxury marketing strategy
- Learn how to develop premium brands
- Acquire the skills and know-how to enable luxury businesses to succeed
- Master the techniques for value creation in luxury
Luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
Based in a premier European luxury destination – Marbella – you will learn these skills as they relate to the tourism and hospitality industry.
The content of your diploma in marketing analyzes the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Accredited by 
Academic Structure
Semester 1
Academic content
+ Exclusive Brands Week
Business Research Project
Or
6-month Internship
An intensive marketing education across 7 modules
1 of 6
Marketing Concepts
This course explores marketing as a strategic business function by explaining how companies analyze and use marketing information.
You’ll look at marketing components such as segmentation, targeting, positioning, designing, pricing, and promoting.
2 of 6
Experiential Marketing
Experiential marketing is about engaging customers through all five senses and embracing individuals as highly perceptive human beings.
In this course you will learn how every product and service needs to be engaging in experiential marketing.
3 of 6
Luxury Fashion and Lifestyle Trends
This course provides insights into fashion, covering both its historic development and its contemporary challenges and opportunities.
Topics also include production and distribution; plus cultural and other demographic influences that influence fashion marketing.
4 of 6
Customer Relationship Management in Luxury
This course will teach you what you need to operate a customer relationship management (CRM) system successfully, covering areas such as data analysis, customer retention, customer lifetime value, customer lifecycle, customer journey, and CRM architecture.
5 of 6
Agile digital marketing for Luxury Business
This course teaches you how to use digital technology as a marketing tool to create value to customers.
You’ll discover how to create a target buyer persona and how to obtain reliable data from different sources in order to establish an omnichannel business.
6 of 6
Sustainable Luxury and Ethics
As well as providing an overview of key innovative and sustainable trends in the luxury hospitality sector, this course also features a practical component that will test your ability to analyze, develop, and recommend strategic CSR in a luxury organization.
7 of 7
Strategic Data Analytics for Decision Making
Develop the skills required to understand and interpret quantitative data.
You’ll look at disciplines such as statistical terminology and techniques, inferential statistics and probability theory, while also examining how quantitative data analytics impact managerial judgments.
An intensive marketing education across 7 modules
- Marketing Concepts
- Experiential Marketing
- Luxury Fashion and Lifestyle Trends
- Customer Relationship Management in Luxury
- Agile digital marketing for Luxury Business
- Sustainable Luxury and Ethics
- Strategic Data Analytics for Decision Making
Marketing Concepts
This course explores marketing as a strategic business function by explaining how companies analyze and use marketing information. You’ll look at marketing components such as segmentation, targeting, positioning, designing, pricing, and promoting.
Experiential Marketing
Experiential marketing is about engaging customers through all five senses and embracing individuals as highly perceptive human beings. In this course you will learn how every product and service needs to be engaging in experiential marketing.
Luxury Fashion and Lifestyle Trends
This course provides insights into fashion, covering both its historic development and its contemporary challenges and opportunities. Topics also include production and distribution; plus cultural and other demographic influences that influence fashion marketing.
Customer Relationship Management in Luxury
This course will teach you what you need to operate a customer relationship management (CRM) system successfully, covering areas such as data analysis, customer retention, customer lifetime value, customer lifecycle, customer journey, and CRM architecture.
Agile digital marketing for Luxury Business
This course will teach you what you need to operate a customer relationship management (CRM) system successfully, covering areas such as data analysis, customer retention, customer lifetime value, customer lifecycle, customer journey, and CRM architecture.
Sustainable Luxury and Ethics
This course will teach you what you need to operate a customer relationship management (CRM) system successfully, covering areas such as data analysis, customer retention, customer lifetime value, customer lifecycle, customer journey, and CRM architecture.
Strategic Data Analytics for Decision Making
This course will teach you what you need to operate a customer relationship management (CRM) system successfully, covering areas such as data analysis, customer retention, customer lifetime value, customer lifecycle, customer journey, and CRM architecture.
Immersive field visits
Marbella’s status as an international luxury resort puts numerous world renowned brands in our neighborhood.
Your field visits offer a careful-curated series of visits to several of these key industry players.
During these visits, you will meet and interact with senior marketers and management, giving you the opportunity to discover more about marketing in a real-world setting.
Throughout this immersive experience, you will connect what you learn in class to the strategic and operational realities you’ll encounter in your leadership career, while also growing your industry network.
Final semester Internship or Business Research Project
At the end of your taught semester you can choose between a professional internship or Business Research Project to earn your diploma.
Internship
Your six-month professional internship will place you directly into a hospitality setting, enabling you to put to the test what you learned in the previous semester.
This is our recommended option if you did not have significant hospitality industry experience before joining the program.
Business Research Project
Working with a partner company, you will tackle a real-world business challenge, drawing upon the skills and knowledge you learned in class.
This is our recommended option if you already accrued hospitality experience before joining the program.
Admission Information
Next intake dates:
Marche 2025
September 2025
Minimum age:
21 years
Professional Experience:
With a degree: Minimum 2 years experience
Without a degree: Minimum 5 years experience
Qualifications:
Bachelor degree desirable.
English level:
If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
- IELTS: overall 6.0 and min. 5.5 in every sub-component*
- TOEFL: Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
- Duolingo 115 with no component under 105
*Only tests taken/issued in an official IELTS testing center are accepted.
Help with your English
Those below the stated official English level can take additional English support classes. We offer intensive programs in Switzerland and Spain.
Learn more here.
Fees
This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.
Marbella
| Academic Expenses | EUR |
| Tuition fees | 18,160 |
| Learning resources and practical arts apparel | 400 |
| Les Roches for life career support | 1,500 |
| Health insurance | 940 |
| Immersive experience | 1,000 |
| Total | 22,000 |
| Living Expenses | EUR |
| Half Board | 2,655 |
| Total | 2,655 |
Turn your Diploma into a Master of Advanced Studies
Upon successful completion of your diploma in marketing management in luxury tourism, you have the option to study a further semester focused on core hospitality business content.
This, combined with your choice of professional internship or Business Research Project, earns you a Master of Advanced Studies in Hospitality Management with Specialization.
Leading brands hire our students
Download a brochure
The Campus
Our Diploma of Advanced Studies in Marketing Management in Luxury Tourism is taught at our Marbella campus
Discover more professional development opportunities
Diploma of Advanced Studies in International Hospitality Management
Campus 
Build your hospitality business knowledge through courses covering financial and revenue management, marketing, event management, and more.
Diploma of Advanced Studies in Food & Beverage Entrepreneurship and Management
Campus
If you wish to establish your own business, direct hotel F&B services, or manage within the wider F&B sector, this diploma provides the perfect foundation.
Diploma of Advanced Studies in Leadership & Talent Management
Campus
Explore leadership at both a personal and organizational level, taking account of the challenges presented by a rapidly changing workplace.
Diploma of Advanced Studies in Digital Transformation
Campus
Explore technological trends, acquire key skills, and learn how to lead digital transformation projects at an operational and organizational level.
Diploma of Advanced Studies in Golf Management
Campus
Study how golf courses are designed, laid and maintained, while exploring golf club operations and the staging and marketing of golf tournaments.
Diploma of Advanced Studies in Cruise Line Management
Campus
Available to businesses as an employee learning & development resource, this diploma examines the commercial and operational aspects of cruising, with a special focus on the luxury guest experience.
FAQs
What is a diploma in tourism management?
A diploma in tourism management would offer a more general curriculum related to the tourism sector.
With this Diploma of Advanced Studies in Marketing Management in Luxury Tourism you have a much more focused and specialized curriculum centered on the role of the marketer within the luxury tourism segment.
If luxury is your passion, and marketing is the career path you are interested in, this program delivers what you need to succeed.
What is a Marketing Management Diploma?
The Diploma of Advanced Studies in Marketing Management in Luxury Tourism from Les Roches is a one semester (six months) study program that will teach you the skills of marketing and management as they relate to the luxury tourism and hospitality industry.
You will study topics including customer relationship management, strategic data analytics and agile digital marketing, among others.
The program includes a Exclusive Brands Week and, at the end of your taught semester, you will undertake a six-month professional internship or business research project.
What are the benefits of a marketing diploma?
The key benefit of studying a marketing diploma is that you’ll acquire career-focused marketing knowledge within a condensed time frame – six months in the case of this Diploma of Advanced Studies.
Marketing is a highly specialized profession, especially in this digital age which has added opportunity and complexity in equal measure. This is particularly true of a highly competitive segment such as luxury tourism, where winning the customers’ hearts and minds is absolutely crucial.
What are the career opportunities in luxury tourism marketing?
This is an area of the marketing profession which is in high demand. Why? Because luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.
After successfully completing this diploma you can expect to find opportunities opening up within several areas of the luxury business, including:
- Restaurants
- Luxury hotels
- Travel and tourism
- Fashion and retail
What skills will I develop in this program?
With this program you’ll analyze the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.
Your skills will then develop from the theoretical to the practical, as your program closes with a choice of professional internship or business research project.
How to turn this diploma into a Master of Advanced Studies
Upon successful completion of your Diploma of Advanced Studies in Marketing Management in Luxury Tourism, you have the option to study a further semester focused on core hospitality business content. This, combined with your choice of professional internship or Business Research Project, earns you a Master of Advanced Studies in Hospitality Management with Specialization.
Speak to someone
Book a call with us
Arrange a call by booking a day that works with your diary.
Leave a message and we’ll get back to you within 24 hrs.