Diploma of Advanced Studies in Digital Transformation
2 semesters
20 US / 40 ECTS total credits
Highly applied learning
Business field trip to Seoul
Campus 
Speak to someone
Option to convert to a Master of Advanced Studies ⓘ
Intakes: Spring and Fall
Diploma of Advanced Studies in Digital Transformation
Max 2 semesters
Highly applied learning
Business field trip to Seoul
Campus
Option to convert to a Master of Advanced Studies ⓘ
Intakes: Spring and Fall
Use this digital transformation diploma to get ahead of key trends in digital technology
- Investigate new technologies including blockchain, Big Data and artificial intelligence
- Learn essential skills in data analytics
- Explore all facets of e-commerce
- Better understand the ethics relating to digital transformation
Digital transformation is impacting the business of hospitality at every level, from customer acquisition to guest service to revenue management.
With this diploma you’ll acquire a level of digital-savvy that is becoming a prerequisite for many industry roles.
After introducing you to the technological trends that matter most to the hospitality sector, the program explores key topics such as data analytics, e-commerce and utilization of artificial intelligence (AI), while also teaching you how to lead digital transformation projects at an operational and organizational level.
Accredited by 
Academic Structure
Semester 1
Academic content
+ Business field trip to Seoul
Business Research Project
Or
6-month internship
Become an expert in digital transformation across 6 modules
1 of 6
New Trends and Disruptions in Hospitality
Analyse the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer within a luxury brand environment.
2 of 6
Effective Technologies in Operations and Service
Assess which technologies are moving the dial in service and operations, as you begin to develop your vision for how technology can be seamlessly integrated into traditional hospitality in order to improve efficiency and the guest experience.
3 of 6
Data Analytics for Hospitality
This course equips you with essential skills in data analytics, enabling you to make informed decisions, optimize operations, and enhance the guest experience.
You’ll be empowered to drive digital transformation in order to achieve superior business performance
4 of 6
Implementing and Leading Digital Transformation
This course provides you with expertise in conceptualizing, assessing, and producing a digital transformation plan, together with a roadmap for implementation.
You’ll thus be able to help your business to survive and compete in a disruptive environment.
5 of 6
E-commerce and Revenue Management
In this course, you will explore e-commerce as it relates to the hospitality industry.
Your learnings will enable you to help your business expand its reach, enhance guest service personalization, and optimize revenues.
6 of 6
Artificial Intelligence in Tourism and Hospitality Management: Managerial Implications
This course equips you with the knowledge and skills necessary to effectively leverage artificial intelligence (AI) for business strategy formulation and operational enhancement.
Crucially, it also addresses the ethical/privacy challenges faced when adopting AI.
Become an expert in digital transformation across 6 modules
- New Trends and Disruptions in Hospitality
- Effective technologies in operations and services
- Data analytics in hospitality
- Implementing and Leading Digital Transformation
- E-commerce and Revenue Management
- Artificial Intelligence in Tourism and Hospitality Management: Managerial Implications
New Trends and Disruptions in Hospitality
Discover the areas of hospitality most impacted by new technology, before exploring the technologies that matter, including IoT (Internet of Things), Big Data, blockchain, augmented/virtual reality, robotics, 3D printing and artificial intelligence.
Effective Technologies in Operations and Service
Assess which technologies are moving the dial in service and operations, as you begin to develop your vision for how technology can be seamlessly integrated into traditional hospitality in order to improve efficiency and the guest experience.
Data Analytics for Hospitality
This course equips you with essential skills in data analytics, enabling you to make informed decisions, optimize operations, and enhance the guest experience.
You’ll be empowered to drive digital transformation in order to achieve superior business performance.
Implementing and Leading Digital Transformation
This course provides you with expertise in conceptualizing, assessing, and producing a digital transformation plan, together with a roadmap for implementation. You’ll thus be able to help your business to survive and compete in a disruptive environment.
E-commerce and Revenue Management
In this course, you will explore e-commerce as it relates to the hospitality industry. Your learnings will enable you to help your business expand its reach, enhance guest service personalization, and optimize revenues.
Artificial Intelligence in Tourism and Hospitality Management: Managerial Implications
This course equips you with the knowledge and skills necessary to effectively leverage artificial intelligence (AI) for business strategy formulation and operational enhancement. Crucially, it also addresses the ethical/privacy challenges faced when adopting AI.
Business field trip
Your field trip takes you to Korea’s capital Seoul, immersing you in one of the most digitally-advanced cities in the world.
There you will meet and interact with a broad spectrum of important industry players, from traditional hospitality operators through to startups bringing innovation to areas such as hospitality field distribution and robotics.
Throughout this immersive experience, you will dive more deeply into the challenges and opportunities of digital transformation in a real world setting, while also growing your industry network.
Final semester Internship or Business Research Project
At the end of your taught semester you can choose between a professional internship or Business Research Project to earn your diploma.
Internship
Your six-month professional internship will place you directly into a hospitality setting, enabling you to put to the test what you learned in the previous semester.
This is our recommended option if you did not have significant hospitality industry experience before joining the program.
Business Research Project
Working with a partner company, you will tackle a real-world business challenge, drawing upon the skills and knowledge you learned in class.
This is our recommended option if you already accrued hospitality experience before joining the program.
Admission Information
Next intake dates:
March 2025
September 2025
Minimum age:
21
Professional Experience
With a degree: Minimum 2 years experience
Without a degree: Minimum 5 years experience
Qualifications:
Bachelor degree desirable.
English level:
If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
- IELTS: overall 6.0 and min. 5.5 in every sub-component*
- TOEFL: Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
- Duolingo 115 with no component under 105
*Only tests taken/issued in an official IELTS testing center are accepted.
Help with your English
Those below the stated official English level can take additional English support classes. We offer intensive programs in Switzerland and Spain.
Learn more here.
Fees
This is an illustration of the basic fee structure you can expect for the program. For a full breakdown of fees download a course brochure.
Crans-Montana
| Academic Expenses | CHF |
| Tuition fees | 18,700 |
| Learning resources | 570 |
| Les Roches for life career support | 1,500 |
| Health and accident insurance | 1,785 |
| Immersive experience | 3,200 |
| Total | 25,755 |
| Living Expenses | CHF |
| Flexible board | 3,800 |
| Total | 3,800 |
Turn your Diploma into a Master of Advanced Studies
Upon successful completion of your diploma in digital transformation, you have the option to study a further semester focused on core hospitality business content.
This, combined with your choice of professional internship or business research project, earns you a Master of Advanced Studies in Hospitality Management with Specialization.
Leading brands hire our students
Download a brochure
The Campus
Our Diploma of Advanced Studies in Digital Transformation is taught at our Crans-Montana campus in Switzerland
Discover more professional development opportunities
Diploma of Advanced Studies in International Hospitality Management
Campus 
Build your hospitality business knowledge through courses covering financial and revenue management, marketing, event management, and more.
Diploma of Advanced Studies in Food & Beverage Entrepreneurship and Management
Campus
If you wish to establish your own business, direct hotel F&B services, or manage within the wider F&B sector, this diploma provides the perfect foundation.
Diploma of Advanced Studies in Leadership & Talent Management
Campus
Explore leadership at both a personal and organizational level, taking account of the challenges presented by a rapidly changing workplace.
Diploma of Advanced Studies in Marketing Management in Luxury Tourism
Campus
Analyze the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer within a luxury brand environment.
Diploma of Advanced Studies in Golf Management
Campus
Study how golf courses are designed, laid and maintained, while exploring golf club operations and the staging and marketing of golf tournaments.
Diploma of Advanced Studies in Cruise Line Management
Campus
Available to businesses as an employee learning & development resource, this diploma examines the commercial and operational aspects of cruising, with a special focus on the luxury guest experience.
FAQs
What is a diploma of Advanced Studies in digital transformation?
The Diploma of Advanced Studies in Digital Transformation from Les Roches is a one semester (six months) study program that will help you acquire a level of digital-savvy that is becoming a
prerequisite for many hospitality and services industry roles. You will study topics including data analytics, e-commerce, and utilization of artificial intelligence (AI), while also learning how to lead digital transformation projects at an operational and organizational level.
The program includes a business field trip and, at the end of your taught semester, you will undertake a six-month professional internship or business research project.
What can you do with a digital transformation diploma?
With this diploma you’ll be able to aim for positions within digital transformation project teams, or use your skills to help organizations successfully deploy digital technology to drive revenues and improve operational performance.
Specific roles you can target include:
- Digital marketing
- Revenue management
- Digital transformation
- Customer experience and personalization strategy
- Strategic planning and consultancy
How to turn this diploma into a Master of Advanced Studies
Upon successful completion of your diploma in digital transformation, you have the option to study a further semester focused on core hospitality business content. This, combined with your choice of professional internship or Business Research Project, earns you a Master of Advanced Studies in Hospitality Management with Specialization.
Speak to someone
Book a call with us
Arrange a call by booking a day that works with your diary.
Leave a message and we’ll get back to you within 24 hrs.