Hospitality Revenue and Demand Management
3 weeks- 6-8 study hours per week
- 100% Flexibility
- Certificate of completion
| Next intake | 19 March 2025 |
| Limited spaces available |
Speak to usHospitality Revenue and Demand Management
- 3 weeks
- 6-8 study hours per week
- 100% Flexibility
- Certificate of completion
Next start date:
19 March 2025
Limited spaces available
100% flexible learning
Study in your own time and at your own pace.
Certificate of completion
Official certificate from Les Roches to add to your CV/LinkedIn profile
Peer-to-peer networking
Build your professional network through interactions with fellow participants
Direct faculty interaction
Get your questions answered and receive direct developmental feedback.
Enhance your knowledge and understanding of revenue management in hospitality
- Explore the concepts and principles of revenue management
- Assess revenue management implementations in various hospitality segments
- Investigate revenue management strategies relating to demand and capacity
- Develop your critical and analytical skills
Build your knowledge of the concepts, principles, and implementations of revenue management throughout the hospitality sector.
The course explores real-world revenue management strategies for the simultaneous management of demand (pricing) and capacity (service duration).
Book a call to learn more
Arrange a call with an expert advisor who can tell you more about this program.
Get answers to questions such as:
- How to combine your study with your work, social and family life
- If this course is right for your career goals
- What you’ll learn in specific classes/modules
100% flexible online learning that puts you in control
This program puts you in complete control of your learning journey. Choose the time, format and platform – we’ll do the rest!
- 100% online study that fits your schedule
- All live sessions recorded for catch-up on demand
- Content suitable for all devices – PC, mobile, tablet, etc
A certificate to demonstrate your in-demand knowledge
Your certificate of completion is an open badge you can share on your CV, LinkedIn profile, email signature, and more.
Backed by Les Roches – the #2 ranked school for Employer Reputation globally (QS Rankings by subject 2024).
General Manager, Hilton
Ajay Harjani
The program was structured in a way that made it easy to balance with my work and family life.
It has enhanced my understanding of revenue generation and demand forecasting. I learned several techniques for optimizing revenue streams and aligning demand strategies with business goals. These are skills that I’m already applying in my role.
Explore Hospitality Revenue & Demand Management across three immersive weeks
1 of 6
Introduction to Revenue Management
Build your foundational knowledge of revenue management and explore what impact it can unlock – understanding that pricing is the most powerful profit lever.
Familiarize yourself with the principal key performance indicators – KPIs – used to assess the hotel’s performance and practice how to read KPIs and how to translate them for future strategy setting.
2 of 6
Strategic Pricing
Assess the difference between strategic and tactical pricing, exploring the use of strategic pricing and how to effectively establish it within the hotel strategic positioning.
Discuss the use of dynamic versus fixed prices, their rationale, and specifics such as ways of managing both types – an aspect of revenue management that is considered among the most challenging.
3 of 6
Tactical Pricing
Learn about tactical pricing, also known as inventory management, including day-to-day application of different price points at different points of time – among the most time-consuming tasks of the revenue management team.
You will also assess other important factors such as demand forecast, customer willingness to pay, competitive pricing and more.
4 of 6
Total Revenue Management
This topic explores what is regarded as the most enjoyable and advanced element of revenue management.
The course covers its application in other ancillary streams as well as how to bundle different revenue streams to satisfy customers and drive revenue and profit.
5 of 6
Technology Enablers
Take a deep dive into one of the key enablers for revenue management: technology.
Explore where ‘RevMan Tech’ sits within the overall hospitality tech stack, zooming in on different tech categories and components that allow properties to correctly price and steer daily pricing.
Also, take a closer look at various revenue management systems, in order to be able to achieve a positive return if implementing one.
6 of 6
Talent, People and Organization
Discover the most important enabler for successful revenue management: people and processes.
Explore the topic from a holistic view, focusing additionally on identifying some of the skills yet requested in the industry and traded off for crucial ones.
Explore Hospitality Revenue and Demand Management across three immersive weeks
- Introduction to Revenue Management
- Strategic Pricing
- Tactical Pricing
- Total Revenue Management
- Technology Enablers
- Talent, People and Organization
Introduction to Revenue Management
Build your foundational knowledge of revenue management and explore what impact it can unlock – understanding that pricing is the most powerful profit lever.
Familiarize yourself with the principal key performance indicators – KPIs – used to assess the hotel’s performance and practice how to read KPIs and how to translate them for future strategy setting.
Strategic Pricing
Assess the difference between strategic and tactical pricing, exploring the use of strategic pricing and how to effectively establish it within the hotel strategic positioning.
Discuss the use of dynamic versus fixed prices, their rationale, and specifics such as ways of managing both types – an aspect of revenue management that is considered among the most challenging.
Tactical Pricing
Learn about tactical pricing, also known as inventory management, including day-to-day application of different price points at different points of time – among the most time-consuming tasks of the revenue management team.
You will also assess other important factors such as demand forecast, customer willingness to pay, competitive pricing and more.
Total Revenue Management
This topic explores what is regarded as the most enjoyable and advanced element of revenue management.
The course covers its application in other ancillary streams as well as how to bundle different revenue streams to satisfy customers and drive revenue and profit.
Technology Enablers
Take a deep dive into one of the key enablers for revenue management: technology.
Explore where ‘RevMan Tech’ sits within the overall hospitality tech stack, zooming in on different tech categories and components that allow properties to correctly price and steer daily pricing.
Also, take a closer look at various revenue management systems, in order to be able to achieve a positive return if implementing one.
Talent, People and Organization
Discover the most important enabler for successful revenue management: people and processes.
Explore the topic from a holistic view, focusing additionally on identifying some of the skills yet requested in the industry and traded off for crucial ones.
Meet your Faculty
All our Executive online courses are led by internationally recognized subject matter experts, able to deliver advanced, relevant, and up-to-the-minute knowledge.
Lucie Chmelikova
Visiting Professor
Read Bio
Lucie Chmelikova
Formerly a Director-level revenue management professional, today Lucie deploys her subject matter expertise as a career coach, university lecturer and strategic consultant.
Join this program
Admission Criteria
There are no criteria for this program
Fees
CHF 1,350
Next Intakes
19 March 2025
Limited spaces available
Need more information? Speak to us
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FAQs
What professional background is required to enroll in the Hospitality Revenue and Demand Management course?
There are no specific admission criteria for this program, but ideally you would have a background in hospitality and/or management and a firm grasp of mathematics. This program would particularly suit those with a keen interest in revenue generation and maximization.
How will this course facilitate networking and interaction with peers and faculty?
These courses are designed specifically to facilitate connections with expert faculty and peers and include live online teaching sessions, group presentations and access to online discussion forums. You have the opportunity to ask questions and receive direct feedback from your tutors and interact with your fellow participants, helping build your professional network.
What specific revenue management skills and strategies will I learn?
Over three intensive weeks, you will learn all about the principles of revenue management, how different hospitality segments implement it and how to develop strategies for maximizing revenue using demand, capacity and performance data and analytics.