G
Gretel holds a PhD in Destination Marketing and brings a wealth of multinational experience. Has worked with NGOs and governmental organizations on development and strategic projects, applying expertise to a wide range of industry challenges.
In addition, has several years of experience teaching Marketing, Tourism, and Entrepreneurship-related disciplines, as well as delivering B2B training for industry professionals. Brings a unique perspective to the classroom, consistently challenging and inspiring students.
Also an active researcher, with publications in renowned academic journals and books. Fluent in Arabic, English, French, and Italian, representing a well-rounded and highly qualified professional committed to making a positive impact in the field.
PhD in Destination Marketing, University of Strathclyde, Glasgow (UK)
- Tajeddini, K., Gamage, T. C., Hameed, W. U., Qumsieh-Mussalam, G., Chaijani, M. H., Rasoolimanesh, S. M., & Kallmuenzer, A. (2022). How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers. International Journal of Hospitality Management, 100, 103093. Read here
- Qumsieh-Mussalam, G. (2019) Innovation in tourism destination marketing . In Tajeddini, K., Ratten, V., & Merkle, T. (Eds.). Tourism, hospitality and digital transformation: Strategic management aspects. Innovation and Technology Horizons.
- Mussalam, G. Q., & Tajeddini, K. (2016). Tourism in Switzerland: How perceptions of place attributes for short and long holiday can influence destination choice. Journal of Hospitality and Tourism Management, 26, 18-26. Read here
- Qumsieh-Mussalam, G., Chen, C., & Scagnolari, S. (2014) `The Gulf Cooperation Council Source Market Report 2014`, Observatoire Valaisan du Tourisme, Switzerland.
- Petruzzellis, L., Bortolotti, A., Romanazzi, S., & Qumsieh, G. (2025). The impact of multisensory cues on experience. assessing the brand role in wine choice. Journal of Wine Research, 36(4), 263–281. Read here