Gretel, holds a PhD in Destination marketing with a wealth of multinational experience. She worked with NGOs and governmental organizations on development and strategic projects, bringing her
expertise to bear on a wide range of issues.
In addition, she has several years of experience teaching Marketing, Tourism and Entrepreneurship-related disciplines. Gretel brings a unique perspective to the classroom, constantly striving to challenge and inspire students.
She is also an active researcher, publishing in renowned academic journals and books. Fluent in Arabic, English, French, and Italian, Gretel is a well-rounded and highly qualified professional who is committed to making a positive impact in her field.
PhD in `Destination Marketing`, University of Strathclyde, Glasgow (UK)
Current Research
-Chib, S. ,Qumsieh-Mussalam, G., & Mottier, E., (2023) Decarbonising Tourism supply chains: Exploring carbon dioxide removal (CDR) and carbon offset using Web3.
Publications
-Tajeddini, K., Gamage, T. C., Hameed, W. U., Qumsieh-Mussalam, G., Chaijani, M. H., Rasoolimanesh, S. M., & Kallmuenzer, A. (2022). How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers. International Journal of Hospitality Management, 100, 103093. Read
-Qumsieh-Mussalam, G. (2019) Innovation in tourism destination marketing . In Tajeddini, K., Ratten, V., & Merkle, T. (Eds.). Tourism, hospitality and digital transformation: Strategic management aspects. Innovation and Technology Horizons.
-Mussalam, G. Q., & Tajeddini, K. (2016). Tourism in Switzerland: How perceptions of place attributes for short and long holiday can influence destination choice. Journal of Hospitality and Tourism Management, 26, 18-26. Read
-Qumsieh-Mussalam, G., Chen, C., & Scagnolari, S. (2014) `The Gulf Cooperation Council Source Market Report 2014`, Observatoire Valaisan du Tourisme, Switzerland.
Conferences
-Qumsieh-Mussalam, G., (2011) Conference Moderator `Social Media in Hospitality & Tourism` 20-22 October, Verona, Italy.