Andrés Báez
Lecturer in Marketing
Program
BBA in Global Hospitality Management, Master's in Marketing and Management for Luxury Tourism
Campus
Marbella
Bio
Andrés is a marketing professional expert in Customer Relationship Management. His expertise ranges from leads generation to customer acquisition and retention.
With more than 20 years of experience, before taking up his current position as marketing lecturer at Les Roches, Andrés led teams for marketing agencies and departments of multinational companies in various industries, including automotive, tourism and health care.
Education
Bachelor in Statistics (UCM), Bachelor in Marketing (ICADE), Master in CRM (ESIC), and Executive in Digital transformation (EOI)
Presently completing a PhD Doctorate in Customer Experience with Universidad Abierta de Cataluña (UOC)
“Nulla dies sine linea”