The Abu Dhabi Hospitality Academy

 

Vision, Mission, Goals, Values and Objectives.

The Abu Dhabi Hospitality Academy – Les Roches offers premier higher education in hospitality management through its Bachelor of Business Administration (BBA) in Global Hospitality Management, seamlessly integrating theoretical knowledge with hands-on experience and inspired by the rich local hospitality identity.

Founded through a partnership between Les Roches Global Hospitality Education and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the Academy is dedicated to cultivating future industry leaders through extensive global networking and internship opportunities.

This comprehensive degree provides students with a well-rounded education that combines business fundamentals with Emirati-centered hospitality content, while also offering study abroad opportunities at Les Roches campuses in Switzerland and Spain, as well as at Glion’s London campus.

By prioritizing excellence in education, the academy prepares the next generation of professionals to contribute meaningfully to the UAE’s dynamic hospitality landscape.

Vision and Mission

Vision

To create an inspiring and enabling educational environment that fosters authenticity, kindness, and passion to provide talents for the UAE hospitality sector who are future-proof, authentic and uniquely Emirati.

Mission

Deliver transformative education that combines high quality, research-led academic learning with real-world hospitality industry exposure to propel the UAE hospitality industry by reinforcing the Emirati Hospitality Identity and nurturing future hospitality leaders.

Goals, Values and Objectives

 

Goals

  • Academic: Ensure world-class life changing Student experience. Develop the Emirati Hospitality Identity within students and graduates
  • Marketing: Become a hospitality big three (QS) with the greatest international presence and global market share
  • Human Resources: Commit to faculty/staff career development and talent retention
  • Operations: Deliver strong and healthy financial performance and growth and develop the Identity of the campus as differential value vs competitors
  • Governance & Leadership: Establish a holistically focused model of Governance and Leadership

Values

  • Excellence: We strive for the highest standards in teaching, learning, and research.
  • Innovation: We embrace change and foster a culture of creativity and continuous improvement.
  • Integrity: We uphold ethical principles and promote responsible leadership in the industry.
  • Diversity: We value and celebrate the richness of our diverse community.
  • Collaboration: We work together with industry partners, alumni, and other stakeholders to achieve our goals.

Objectives

  • Be trustworthy, ethical and honest
  • Be a custodian of happiness generating memorable moments
  • Be a truth-seeker, have the confidence to challenge and the vision to lead
  • Be generous, comfortable with tradition and open to diversity
  • Share the Emirati Hospitality Identity with the world
  • Be Les Roches, be hospitality, be a way of life!