“Teach people how to think, not what to think.”

Nansy Kouroupi
Visiting Lecturer
Program MBA in Global Hospitality Management, Master of Science in Sports Management and Events, Master of Science in International Hospitality Management, Diploma of Advanced Studies in International Hospitality Management
Campus Crans-Montana
Bio

Nansy Kouroupi is a Visiting Lecturer and Associate Researcher at Les Roches Global Hospitality Education. She also serves as Board Member and Area Consultant for Greece at EMEA CHRIE (former EuroCHRIE). She brings more than 20 years of leadership across the services sector, spanning marketing, tourism, events, and sales, with senior roles in multinational organisations and hands-on work in hospitality operations. She is also the co-founder and Managing Partner of the award-winning hospitality brand Salina Villas & Residences, recognised with a Greek Tourism Award in 2025. Her work sits where digital change meets real people, and her research examines responsible uses of the Metaverse and XR (VR/AR) technologies to strengthen visitor experience, sustainability, and destination resilience.

Education
  • Doctor of Philosophy (PhD) in Economics & Business Administration, University of Thessaly, Volos, Greece (Expected 2026)
  • Master of Science (MSc) in Entrepreneurship & Innovation, Department of Economics & Business Administration, University of Thessaly, Volos, Greece (2022)
  • Postgraduate Certificate in Adults’ Education (PGCE), Greek National Organization for Certification of Qualifications & Vocational Guidance (EOPPEP), Athens, Greece (2018)
  • Diploma in Digital Marketing, The Chartered Institute of Marketing (CIM) and CAM Foundation, London, UK (2015)
  • Postgraduate Diploma in Education (PGDE), Greek Academy of Pedagogical & Technological Education (ASPAITE), Volos, Greece (2012)
  • Master of Business Administration (MBA), Business & Law School, Staffordshire University, Stoke-on-Trent, UK (2009)
  • Bachelor of Business Administration (BBA) in Tourism and Hospitality Management, Business Administration School, Technological Educational Institute of Thessaly, Larisa, Greece (2005)
Publication
  • Kouroupi, N. (2026). Metaverse Festivals Beyond Overtourism: Digital Transformation of Cultural Events Towards Accessibility, Cultural Engagement and Sustainable Tourism Policy. Tourism and Hospitality, 7(2), 41. Read here
  • Kouroupi, N. (2026). Generative AI for Content Creation: Opportunities and Ethical Concerns. In Vatankhah, S., Duan, Y., & Rahimi, R. (Eds.). The Ethics of AI in Hospitality and Tourism: Challenges and Opportunities (1st ed.). Routledge. Read here
  • Kouroupi, N. (2026). Teaching in the Virtual Worlds: Integrating Immersive and AI Technologies in Hospitality Education. In Vlad, M., Goh, E., & Germanier, R. (Eds.). The Impact of Artificial Intelligence on Hospitality Education. IGI Global Scientific Publishing. Read here 
  • Kouroupi, N., Metaxas, T., Diamantis, D. (2026). Transforming Destination Management: A Dynamic Capabilities Approach to Addressing Overcrowding with Metaverse Technologies. In: Akter, S., Hossain, M.A., Yildiz, H., Vrontis, D., Thrassou, A. (eds) Advanced Technologies in Business, Volume II. Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science. Palgrave Macmillan, Cham. Read here
  • Kouroupi, N. (2025). Parallel Universes: A Fresh Perspective in Tourism. In: Santos, J.D., Barbosa Sousa, B., Botelho Pires, P. (eds) Leveraging Digital Marketing for Tourism. Tourism on the Verge. Springer, Cham. Read here
  • Kouroupi, N. (2024, October 7). A virtual solution to a very real problem. 360info. Read here
  • Kouroupi, N., & Metaxas, T. (2024). Economic transformation in traditional tourism destinations: the role of metaverse and artificial intelligence technologies. In A Research Agenda For Tourism, Hospitality And The Metaverse. Cheltenham, UK: Edward Elgar Publishing. Read here 
  • Kouroupi, N., & Metaxas, T. (2023). Can the Metaverse and Its Associated Digital Tools and Technologies Provide an Opportunity for Destinations to Address the Vulnerability of Overtourism? Tourism and Hospitality, 4(2), 355-373. Read here
  • Kouroupi, N., & Karagouni, G. (2022). Exploring the effects of COVID-19 pandemic on shopping centres. In Proceedings of the 15th Annual Conference of the EuroMed Academy of Business, Palermo, Italy (pp. 21-23). Available at SSRN: Read here

“Teach people how to think, not what to think.”