Iris Zwissig
Visiting Lecturer
Program BBA in Global Hospitality Management, MBA in Global Hospitality Management, Master of Advanced Studies in Hospitality Management with Specialization
Campus Crans-Montana
Bio

With a consolidated expertise in the field of marketing, as well as a confirmed interest and further specialization in sustainability and luxury, Iris leads a few different courses for both undergraduate and postgraduate students at Les Roches since 2022.

A well rounded professional, Iris combines experience in both marketing and trade marketing, having worked in countries like Brazil, Spain and Switzerland in a wide array of different industries: pharmaceutical, cosmetics and pet food.

Education
  • Master in Marketing, Universidad de Barcelona, Spain
  • Professional Certificate in Sustainable Tourism with “Global Sustainable Tourism Council (GSTC)” (2024)
  • Fellow of the Higher Education Academy (2023)
  • Certificate in Sustainable Luxury Fashion, Conde Nast College of Fashion & Design (2022)
  • Certificate in Design for Sustainability, London College of Communication (2022)
    Certificate in Marketing in a Digital World, CREA (2020)
Publication
  • Cronin, B. & Zwissig, I. (2024). The Purple Zone: The Pivotal Role of Transferable Skills in Future Higher Education. ICHRIE Research Reports, 9(5), Article 6. Read here
  • Cronin, B. & Zwissig, I. (2025). Integrating Transversal Skills in Hospitality and Tourism Curricula: Practical Recommendations from Faculty. ICHRIE Research Reports: 10(5), Article 7. Read here