Senior Lecturer in Marketing and Marketing Pathway Coordinator at Les Roches Global Hospitality Education, specializing in luxury marketing, consumer behavior, and marketing communications. With over 15 years of international academic and industry experience across Europe and Asia, I bring a global perspective shaped by roles in Russia, China, and Spain. My expertise lies in bridging strategic marketing theory with real-world application, particularly within high-end hospitality and luxury brand environments. Prior to academia, I held leadership positions in training and brand development, focusing on cultivating brand culture and delivering impactful learning experiences.