A diploma in tourism management would offer a more general curriculum related to the tourism sector.

With this Diploma of Advanced Studies in Marketing for Luxury Tourism you have a much more focused and specialized curriculum centered on the role of the marketer within the luxury tourism segment.

If luxury is your passion, and marketing is the career path you are interested in, this program delivers what you need to succeed.

The Diploma of Advanced Studies in Marketing for Luxury Tourism from Les Roches is a one semester (six months) study program that will teach you the skills of marketing management as they relate to the luxury tourism and hospitality industry.

You will study topics including customer relationship management, strategic data analytics and agile digital marketing, among others.

The program includes a Exclusive Brands Week and, at the end of your taught semester, you will undertake a six-month professional internship or applied research project.

The key benefit of studying a marketing diploma is that you’ll acquire career-focused marketing knowledge within a condensed time frame – six months in the case of this Diploma of Advanced Studies.

Marketing is a highly specialized profession, especially in this digital age which has added opportunity and complexity in equal measure. This is particularly true of a highly competitive segment such as luxury tourism, where winning the customers’ hearts and minds is absolutely crucial.

This is an area of the marketing profession which is in high demand. Why? Because luxury tourism destinations do not become established by accident; they must be carefully nurtured and maintained, requiring specific skills in marketing and management.

After successfully completing this diploma you can expect to find opportunities opening up within several areas of the luxury business, including:

• Luxury hotels
• Travel and tourism
• Fashion and retail

With this program you’ll analyze the key trends in luxury, including sustainability, while also delving deeply into the role of the marketer, with a special focus on areas such as strategic data analysis, customer relationship management (CRM), and agile digital marketing.

Your skills will then develop from the theoretical to the practical, as your program closes with a choice of professional internship or business research project.