Melinda Ratkai
Professor
Program BBA in Global Hospitality Management
Campus Marbella
Bio

Dr. Melinda Ratkai obtained her multiple disciplinary Phd in Management and Economics of SMEs from the Department of Economics and Statistics (responsible), Financial Economics, Accounting and Operations Management, Business and Marketing Management at the University of Huelva in 2014 (Spain).

In early years of her carrier she worked with stakeholders of different types for industry (marketing, pharmaceutical and others). She is active as researcher, and assistant editor of International Journal of Digital Accounting Research. She has a genuine interest in turning research into viable business opportunities. Author of various internationally cited research papers, and has a book chapter.

Publications

“Citizens’ engagement on local  governments’ Facebook sites. An empirical analysis: the impact of different media and content types” (with Bonsón, E. & Royo, S.), Research paper in Government Information Quarterly (ISSN: 0740-624X) 32/1, pp: 52-62 (2015). DOI: 10.1016/j.giq.2014.11.001

A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page” (with Bonsón, E.). Research paper in Online Information Review (ISSN: 1468-4527) 37/ 5, pp. 787- 803 (2013). DOI: 10.1108/OIR-03-2012-0054.

Facebook practices in Western European municipalities. An empirical analysis of activity and citizens’ engagement” target=”_blank” (with Bonsón, E. & Royo, S.), Research paper in Administration and Society (ISSN: 0095- 3997)       –       online       first,       pp.       1-28       (04.09.2014).       DOI:       10.1177/0095399714544945.

Testing the inter-relations of factors that may support continued use intention: the case of Facebook” (with Bonsón, E. & Escobar, T.). Research paper in Social Science Information (ISSN: 0539-0184) 53/3, pp. 293-310 (2014). Published online before print May 9, 2014, doi: 10.1177/0539018414525874.

Facebook use in Western European Local Governments. An Overall View” in (Ed. Prof. Mehmet Zahid Sobaci) Social Media and Local Governments: Theory and Practice (with Bonsón, E. & Royo, S.) Springer, pp.        59-77.        (2016).       ISBN:        978-3-319-17721-2.        DOI:        10.1007/978-3-319-17722-9_4.