Gretel Qumsieh Mussalam
Associate Professor
Program BBA in Global Hospitality Management, MBA in Global Hospitality Management
Campus Crans-Montana
Bio

Gretel brings over 20 years’ experience as a tourism consultant and researcher in Switzerland, France and the UK.

She has also held the position of acting Director to the Public Relations Department of the Palestine Ministry of Tourism and Antiquities.

Fluent in English, French, Italian and Arabic, Gretel is also an active researcher who publishes in renowned academic journals and
books.

Education

PhD in Tourism Destination Marketing, University of Strathclyde (Scotland)

Publications

Can ‘smart destinations’ win over the digital-savvy tourist?, Les Roches blog, October 2019 Read here